Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chicking performance in the United Arab Emirates and how they change over time
See what factors influence Chicking performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Chicking is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Chicking' competitors in the United Arab Emirates
An analysis of Chicking' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicking's market performance in the UAE is leading, securing a position in the top 1% within the Cafe & Restaurants industry. This high percentile indicates strong brand preference. Performance peers like Namelaka restaurant, Zahrat Lebnan, Chinese Palace, Hurricane's Grill, Zaatar w Zeit, Mara Lounge are in the same range.
Customer satisfaction reflects brand perception, loyalty, and service quality, directly impacting business growth and repeat patronage.
Chicking demonstrates high customer satisfaction in the UAE, with an overall CSAT of 81%, a significant increase of 32.7pp year-over-year. Dubai shows the highest satisfaction at 84%, with Abu Dhabi at 76% and Sharjah at 39%. The CSAT trend from May to July 2025 shows a positive climb.
Average check reveals customer spending habits and pricing strategy effectiveness, impacting revenue and profitability per transaction.
Chicking's average check in the UAE is 63.1 AED, reflecting a 38.2% increase year-over-year, showing customers are spending more per visit. Dubai has the highest average check at 67.4 AED, while Abu Dhabi Emirate has 49.8 AED, and Sharjah Emirate has 42.9 AED. The average check saw a spike in July 2025.
Outlet count indicates brand reach and market presence, affecting accessibility, brand visibility, and potential customer base.
Chicking has a total of 21 outlets in the UAE. Dubai leads with 16 outlets, while Abu Dhabi Emirate and Sharjah Emirate each have 2, and Ajman Emirate has 1. Most outlets are concentrated in Dubai, indicating a strong regional presence.
Competitor analysis identifies direct rivals and customer preferences, informing strategic positioning and competitive advantage efforts.
Chicking's main competitors in the UAE are Al Baik and McDonald's, both with a cross-visitation rate of 7.37%. KFC follows at 6.09%, then Pizza Hut and Burger King, both at 4.17%. This indicates that customers who visit Chicking also frequent these fast-food chains.
Traffic workload patterns identify peak hours, enabling efficient staffing and resource allocation to meet demand effectively.
Chicking experiences the highest traffic workload between 10 AM and 11 PM in the UAE, peaking in the evening. The peak hours are from 6 PM to 10 PM, with the highest at 9 PM (61.58), while early morning hours (1-8 AM) have the lowest workload.
Understanding consumer segments enables targeted marketing strategies, enhancing engagement and relevance by tailoring messaging to specific groups.
Chicking's consumer base shows a higher affinity among women (74%) and men (115%), indicating that both are interested in the brand. Generation Y shows a stronger affinity (113%), while Gen X (62%) and Gen Z (66%) are under-indexed.