Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence JOLLIBEE performance in the Philippines and how they change over time
See what factors influence JOLLIBEE performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of JOLLIBEE' competitors in the Philippines
An analysis of JOLLIBEE' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
JOLLIBEE is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
JOLLIBEE, with a market performance of 99, is a leading brand, securing a top position in the Philippines' Cafe & Restaurants industry. Its performance surpasses peers like Nabe Unlimited and VG Bakery, all within the top percentile.
Customer satisfaction (CSAT) reflects customer loyalty, impacting revenue and brand reputation. High CSAT scores often correlate with repeat business.
JOLLIBEE's overall CSAT stands at 49%, with a notable 20.2 percentage point increase year-over-year. Central Visayas shows the highest CSAT at 58%, indicating strong regional performance, while Metro Manila follows at 52%.
Average check reflects spending per transaction. Monitoring changes indicates pricing strategy effectiveness and customer purchase behavior.
JOLLIBEE's overall average check is PHP 427.5, a 0.4% increase year-over-year. Metro Manila has the highest average check at PHP 600, suggesting a higher spending level in this region. Zamboanga Peninsula recorded PHP 222.6.
Outlet count indicates brand reach and growth. Increased outlets can drive revenue, but must align with demand and market conditions.
JOLLIBEE's outlet distribution shows a concentration in Calabarzon and Metro Manila, each having 3 outlets. Zamboanga Peninsula and Central Luzon both have 2 outlets, while Central Visayas and others have 1 each.
Competitor analysis reveals market dynamics and competitive threats. Understanding overlaps in customer base informs strategic positioning.
JOLLIBEE's customers also visit Jollibee (37.88%), McDonald's (25.76%), KFC (9.09%), Burger King (9.09%) and Starbucks (7.58%). McDonald's has the highest cross-visitation rate among direct competitors.
Traffic workload by hour reveals peak times. This helps optimize staffing, manage resources and enhance customer experience.
JOLLIBEE experiences peak traffic workload between 17:00 and 19:00, reaching 66.07% at 18:00. Traffic is lowest between 1:00 and 5:00, indicating nighttime operations have lower activity.
Consumer segment analysis informs targeted marketing. Understanding consumer demographics by gender and generation enables tailored campaigns.
JOLLIBEE's customer base includes a higher affinity for women (62%) and an over-representation of Gen X (208%). Gen Y (70%) and Gen Z (88%) are also present, with Gen Y affinity being lower than the average consumer.