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Managing Partner, Global Business Development
See what factors influence Mary Grace performance in the Philippines and how they change over time
See what factors influence Mary Grace performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mary Grace is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mary Grace' competitors in the Philippines
An analysis of Mary Grace' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mary Grace's market performance in the Philippines' Cafe & Restaurants industry is leading at the 99th percentile. This indicates a strong competitive position, suggesting high customer preference. Performance peers within this range include VG Bakery + Bistro - Clark, Mama Lou's Italian Kitchen, Sweet Halika Gelato, WOnDER LAND_sayaw thai food, JOLLIBEE, and Nabe Unlimited Japanese Hotpot - SM City Baguio.
Customer satisfaction reflects loyalty. Monitoring CSAT helps identify areas for improvement and predict future revenue.
Mary Grace's overall customer satisfaction (CSAT) is 71%, down 8.9 percentage points year-over-year. CSAT varies by region: Cordillera Administrative Region (75%), Calabarzon (75%), Metro Manila (71%), and Central Luzon (36%). The downward trend in CSAT, especially in Central Luzon, requires attention to understand and address the causes.
Average check reflects customer spending habits. Monitoring average check helps optimize pricing strategies and increase revenue.
Mary Grace's overall average check is PHP 873.6, a slight decrease of 0.2% year-over-year. Metro Manila has the highest average check at PHP 913.4, while Calabarzon's average check is PHP 588.9. The slight decrease suggests monitoring pricing strategy and potential promotional activities.
Knowing your competitors reveals market dynamics. Identify direct and indirect rivals for strategic advantage.
Mary Grace's top competitors, based on customer cross-visitation, are Starbucks (19.34%), McDonald's (14.36%), Jollibee (11.60%), Pho Hoa (4.42%), and The Coffee Bean & Tea Leaf (4.42%). This indicates that customers who visit Mary Grace also frequent these establishments, reflecting shared customer preferences.
Understanding consumer segments enables targeted marketing. Customize strategies based on demographics and preferences.
Mary Grace's consumer base shows a strong affinity towards women (Index 86) and an over-representation of men (Index 110). Generation X is over-represented (Index 186). Generation Y (Index 89) and Generation Z (Index 79) are under-represented. This data suggests tailoring marketing efforts towards Gen X and considering strategies to engage Gen Y and Z more effectively.