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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mary Grace performance in the Philippines and how they change over time
See what factors influence Mary Grace performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mary Grace' competitors in the Philippines
An analysis of Mary Grace' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mary Grace is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mary Grace's market performance is in the lower 41%, indicating a below average market standing. This means that Mary Grace captures less foot traffic compared to its competitors. Performance peers in the same percentile range include No.1 seafood Chinese restaurant, Crab N Bites Tagaytay, Texas Roadhouse, Burnt Bean, Steak & Frice, and Romantic Baboy.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Mary Grace's overall customer satisfaction is 71%, a decrease of 9.7 percentage points year-over-year. Metro Manila shows a CSAT of 72% with a decrease of 9.3 percentage points, while Calabarzon has a CSAT of 67% with a decrease of 15.4 percentage points. This indicates a decline in customer happiness across regions.
Average check reveals customer spending habits. Tracking this KPI helps optimize pricing strategies and understand revenue trends.
The overall average check for Mary Grace is PHP 852.1, an increase of 7.1% year-over-year. Metro Manila has an average check of PHP 868.3, while Calabarzon has an average check of PHP 708.8. This suggests increased spending per customer compared to the previous year.
Outlet count indicates brand reach and expansion. Monitoring this KPI helps assess market penetration and growth strategies.
Mary Grace has 66 outlets in Metro Manila, 13 in Calabarzon, 5 in Central Luzon, 2 in Ilocos Region, and 1 each in Eastern Visayas and Cordillera Administrative Region. Metro Manila accounts for the majority of outlets, indicating a strong presence in that region.
Competitor analysis identifies key rivals and customer preferences. This insight informs competitive strategies and market positioning.
Mary Grace's top competitors based on cross-visitation are Starbucks (16.56%), McDonald's (15.29%), Jollibee (13.38%), Chowking (7.01%), and Gerry's Grill (4.46%). This indicates that customers who visit Mary Grace also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow. This insight helps optimize staffing and resource allocation.
Mary Grace experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring around 6 PM (58.08%). Traffic is significantly lower during the early morning hours, indicating the need for adjusted staffing during off-peak times.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Mary Grace's customer base shows a higher affinity towards women (84%) and men (116%). Among generations, Gen X shows high affinity (187%), while Gen Y (98%) and Gen Z (67%) are under-indexed. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Z.