Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Inside Scoop performance in the Malaysia and how they change over time
See what factors influence Inside Scoop performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Inside Scoop' competitors in the Malaysia
An analysis of Inside Scoop' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Inside Scoop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, crucial for assessing competitive strength and customer preference.
Inside Scoop holds a leading position with a percentile of 99 in Malaysia's Cafe & Restaurants industry, indicating it's in the top 1% of brands. This highlights strong market presence and customer preference relative to competitors like ParaThai, 葉記米线 Yip Noodle House, Meat One Cuisine, GO Noodle House, Arashi Shabu, and MyeongDong Topokki which are also in the top 1%.
Customer Satisfaction (CSAT) indicates loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Inside Scoop's overall CSAT is 92%, a decrease of 2.1 percentage points year-over-year. Penang leads with 97% (+3.6pp), followed by Perak (96%, +9.1pp) and Malacca (96%, +5pp). Selangor shows 92% (-2.5pp) and Kelantan is at 89% (+13.2pp). While most states improved, the slight overall dip needs attention. The CSAT varies from 90.08% to 93.87% over the past 3 months.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
Inside Scoop has a total of 52 outlets in Malaysia. Selangor leads with 22 outlets, followed by Kuala Lumpur (15), Johor (4), Penang (3), Malacca (2), Perak (2), Kedah (1), Terengganu (1), Kelantan (1) and Pahang (1). This distribution indicates a strong presence in Selangor and Kuala Lumpur.
Competitor analysis reveals direct rivals and customer preferences, enabling strategic positioning and competitive advantage.
Inside Scoop's top competitors based on customer cross-visitation are KFC (8.40%), Awiet Bistro Corner (7.65%), Nasi Kandar Hijrah (7.65%), Ayong Ikan Bakar & Dessert (6.42%), and ZUS Coffee (6.42%). This indicates that customers who visit Inside Scoop also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Inside Scoop's traffic workload peaks between 18:00 (6 PM) and 21:00 (9 PM), reaching a high of 58.41 at 20:00 (8 PM). Traffic is minimal from midnight to 9 AM. This data suggests optimal staffing levels should be maintained during evening hours.
Consumer segment analysis tailors marketing, enhancing engagement and ROI by targeting specific demographics with relevant messaging.
Inside Scoop shows a high affinity with women (index 112) and Gen Y (index 104) and Gen Z (index 119), suggesting they are overrepresented among customers. Conversely, men (index 90) and Gen X (index 52) are underrepresented, indicating a lower affinity. These insights can guide targeted marketing efforts.