Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Imo's Pizza performance in the United States and how they change over time
See what factors influence Imo's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Imo's Pizza' competitors in the United States
An analysis of Imo's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Imo's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Imo's Pizza has a market performance percentile of 99, indicating a leading position. This signifies a strong competitive advantage with high customer preference. Performance peers include Brothers Bar & Grill, Original Tommy's World Famous Hamburgers, Black Rifle Coffee Company, and Seven Brothers within the same percentile.
Customer satisfaction shows loyalty and service quality, directly impacting brand reputation and future revenue.
Imo's Pizza has an overall customer satisfaction of 71%, up 3.6 percentage points year-over-year. Kansas shows the highest satisfaction at 94%, followed by Illinois at 71% and Missouri at 68%. CSAT has fluctuated between 67.77 and 75.48 during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Imo's Pizza's overall average check is $23.30, down 0.8% year-over-year. Illinois has the highest average check at $26.10, followed by Missouri at $23.30, and Kansas at $20.50. The average check has varied between $20.84 and $25.80 during the reporting period.
Understanding competitors is crucial for strategic positioning and identifying opportunities for market share growth.
Imo's Pizza's top competitors based on customer cross-visitation are McDonald's (17.21%), Taco Bell (7.95%), White Castle (7.31%), Chick-fil-A (5.52%), and Culver's (4.87%). This data reveals the fast-food chains most frequented by Imo's Pizza customers.
Understanding consumer segments informs targeted marketing, positioning, and product development strategies.
Women have an affinity index of 99 and Men have an affinity index of 101, indicating balanced gender representation. Gen X is over-represented (127 index), while Gen Y (80 index) and Gen Z (78 index) are under-represented relative to the average consumer.