Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Imo's Pizza performance in the United States and how they change over time
See what factors influence Imo's Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Imo's Pizza is right in the middle
Sample of brands in the same percentile
An analysis of Imo's Pizza' competitors in the United States
An analysis of Imo's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Imo's Pizza's market performance is at the 45th percentile, indicating a below average/lagging market position. This suggests that Imo's Pizza captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Flavor Hills, Rakkan Ramen, Rioz Brazilian Steakhouse, Pisco Peruvian Gastrobar - Lake Mary, Arctic Circle, and Mallards Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Imo's Pizza has an overall CSAT of 73%, a 3.1 percentage point increase year-over-year. Kansas shows the highest CSAT at 93%, while Illinois has the lowest at 63% with a decrease of 1.5 percentage points. This indicates generally positive customer sentiment, with regional variations needing attention.
Average check reflects spending per customer, influencing revenue and profitability. Monitoring trends helps optimize pricing and promotions.
Imo's Pizza's overall average check is $22.20, a 2.7% decrease year-over-year. Illinois has the highest average check at $25.10, while Kansas has the lowest at $20.30. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams.
Imo's Pizza has 82 outlets in Missouri, 13 in Illinois, and 2 in Kansas. The concentration in Missouri suggests a strong regional presence, with opportunities for expansion in Illinois and Kansas.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share.
Imo's Pizza's top competitors based on cross-visitation are McDonald's (19.21%), Taco Bell (8.14%), Chick-fil-A (6.89%), White Castle (6.68%), and Wendy's (4.80%). This indicates that customers who visit Imo's Pizza also frequently visit these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Imo's Pizza experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 5 PM and 6 PM (60.02% and 60.82% respectively). Traffic is minimal between midnight and 9 AM, indicating a need to optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Imo's Pizza's customer base shows a higher affinity towards women (96%) and men (104%). Gen X is overrepresented (121%), while Gen Y (81%) and Gen Z (74%) are underrepresented. This suggests a need to tailor marketing strategies to attract younger generations.