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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence IKEA performance in the United States and how they change over time
See what factors influence IKEA performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the United States
An analysis of IKEA' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's Market Performance in the United States is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This means IKEA outperforms most competitors in attracting customers. Performance peers in the same range include Crab Du Jour and Mr. Pickle's Sandwich Shop.
Customer Satisfaction reflects brand perception. Tracking overall and by-location CSAT helps identify areas for improvement and gauge campaign effectiveness.
IKEA's overall customer satisfaction in the United States is 68%, a slight decrease (-0.1pp) year-over-year. Satisfaction varies by state, with California reporting the highest (82%) and Virginia the lowest (54%). New Jersey and Texas also saw significant drops in customer satisfaction.
Average Check indicates spending per customer. Monitoring its trend and regional variations informs pricing and promotional strategies to boost revenue.
The overall average check for IKEA in the United States is $19.1, showing a 22.8% increase year-over-year. Average check varies by state, with Texas having the highest average check ($22.6 USD) and New Jersey the lowest ($14.4 USD).
Outlet count reflects market presence. Tracking its distribution helps assess market coverage and informs expansion strategies for optimal customer access.
IKEA has a varying number of outlets across different states in the United States. California leads with 8 outlets, followed by Florida and Texas with 5 each. Pennsylvania has 3, while Illinois, New Jersey, Maryland, Virginia and Ohio have 2 outlets each.
Competitor analysis identifies key rivals. Tracking cross-visitation reveals shared customer bases, informing strategies to enhance differentiation and loyalty.
The top competitors for IKEA in the United States, based on cross-visitation, are McDonald's (15.49%), Starbucks (6.82%), Chick-fil-A (4.72%), In-N-Out Burger (4.46%), and Dunkin' (4.20%). This indicates that customers who visit IKEA also frequently visit these fast-food and coffee chains.
Traffic workload analysis reveals peak hours. This information optimizes staffing and resource allocation to improve customer experience and operational efficiency.
IKEA's peak traffic workload in the United States occurs between 12:00 PM and 2:00 PM, with the highest traffic workload at 2:00 PM (59.43%). Traffic starts to increase around 9:00 AM, remains high throughout the afternoon, and declines significantly after 8:00 PM.
Consumer segments help tailor marketing. Gender and generational insights enable targeted campaigns, improving engagement and resonance with distinct groups.
IKEA's consumer base shows a strong affinity for women (index 79) relative to men (index 120). Among generations, Gen Y has a high affinity (index 104), while Gen X shows a average affinity (index 94) and Gen Z is under-indexed (index 81).