Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the United Kingdom and how they change over time
See what factors influence IKEA performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
IKEA is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the United Kingdom
An analysis of IKEA' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance is in the lower 34%, indicating a lagging position. This means IKEA captures less foot traffic compared to most competitors. Performance peers in a similar range include Shoryu Westfield Stratford City, Madhu's, Atlas Bistro Ltd, M&S, Rizq, and Bombay Delight.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
IKEA's overall customer satisfaction is 73%, a slight increase of 0.4 percentage points year-over-year. Satisfaction varies by region: Wales shows high satisfaction (86%), while Scotland's satisfaction is lower (65%) with a decrease of 12.3 percentage points. This suggests regional differences in customer experience.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue per transaction and overall profitability.
IKEA's average check is 9.8 GBP, a decrease of 13.2% year-over-year. England's average check is 10.1 GBP with no growth. The dynamic data shows fluctuations, with a peak in June 2025. This decline suggests potential pricing or spending habit shifts.
Outlet count indicates market reach and accessibility, influencing brand visibility and potential customer base within a specific region.
IKEA has 21 outlets in England, with single outlets in Northern Ireland, Scotland, and Wales. England dominates IKEA's physical presence in the UK. This distribution highlights the brand's focus on the English market.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning efforts for the brand.
IKEA's top competitors based on customer cross-visitation are McDonald's (16.13%), JD Wetherspoon (10.75%), KFC (5.38%), Nando's (4.30%), and Burger King (4.30%). This indicates that IKEA customers also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience during peak hours.
IKEA's peak traffic workload occurs between 11 AM and 3 PM, with the highest workload around 12 PM to 2 PM. Traffic is minimal before 8 AM and after 9 PM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups for better engagement.
IKEA's customer base shows a higher affinity among women (71%) and men (124%). Gen X (83%), Gen Y (100%), and Gen Z (34%) are also represented. An affinity index above 100 indicates that men are overrepresented in IKEA's customer base, while an index below 100 indicates that Gen Z is underrepresented.