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Managing Partner, Global Business Development
See what factors influence IKEA performance in the United Kingdom and how they change over time
See what factors influence IKEA performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the United Kingdom
An analysis of IKEA' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive standing in the Cafe & Restaurants industry.
IKEA holds a leading market performance percentile of 98 in the UK's Cafe & Restaurants industry. This top 2% position signifies strong customer preference and competitive advantage. Performance peers include Brewhemia, The Fitzwilliam Arms, Indian Summer, Shan Shui, Chinese Kitchen, Kapara Restaurant Soho, and Valhalla York.
Customer satisfaction (CSAT) measures brand perception, directly impacting loyalty and revenue within the Cafe & Restaurants sector.
IKEA's overall CSAT in the UK is 68%, a decrease of 2.5 percentage points year-over-year. CSAT varies by region: Wales shows the highest CSAT at 80%, while England reports 69%. Declining CSAT in Wales and Scotland indicates areas for improvement, while England shows a positive trend.
Average check reflects spending per customer, crucial for assessing revenue trends and profitability in the Cafe & Restaurants market.
IKEA's overall average check in the UK is 12.1 GBP, a 7.4% increase year-over-year. The average check in England is 12.3 GBP. Fluctuations in average check from May to July 2025 suggest variations in customer spending habits.
Outlet count indicates market reach and brand presence, influencing accessibility and overall market share within Cafe & Restaurants.
IKEA operates 22 outlets in the UK. England accounts for 19 outlets, with Northern Ireland, Scotland and Wales having 1 each. The distribution of outlets reflects IKEA's strategic focus on England.
Identifying top competitors and their customer overlap enables strategic positioning and targeted marketing efforts in the Cafe & Restaurants sector.
Top competitors for IKEA in the UK's Cafe & Restaurants sector include McDonald's (14.78% cross-visitation), JD Wetherspoon (11.30%), KFC (6.09%), Costa Coffee (5.22%), and Toby Carvery (4.35%). These brands represent significant customer overlap with IKEA.
Understanding traffic patterns helps optimize staffing and resource allocation to meet customer demand efficiently in the Cafe & Restaurants industry.
Traffic workload at IKEA peaks between 11 AM and 4 PM, with the highest traffic around 12 PM to 1 PM (59.41% and 59.24% respectively). There is minimal traffic before 8 AM and after 9 PM.
Analyzing consumer demographics helps tailor marketing and product offerings to specific groups, increasing engagement and driving sales in Cafe & Restaurants.
IKEA's customer base shows a gender affinity index of 69 for Women and 122 for Men. Among generations, Gen X and Gen Y both have an affinity index of 94. A higher affinity index for men suggests they are more represented compared to women. Gen X and Gen Y are both under-indexed.