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Managing Partner, Global Business Development
See what factors influence M&S performance in the United Kingdom and how they change over time
See what factors influence M&S performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
M&S is in the top 2% of brands
Sample of brands in the same percentile
An analysis of M&S' competitors in the United Kingdom
An analysis of M&S' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
M&S's market performance is at the 98th percentile, categorizing it as a leading brand. This high percentile indicates a significant share of customer traffic compared to peers in the UK's Cafe & Restaurants industry. Performance peers in a similar position include Chestnut Tree, The Sun of Camberwell, TOAST, Harbour Light, Paignton, The Fox Den, and Merchant of Venice.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and overall brand health.
M&S's overall customer satisfaction is 62%, a decrease of 7.6 percentage points year-over-year. Satisfaction varies by region, with Scotland at 75% and England at 62%. The CSAT trend from May to July 2025 shows fluctuation, peaking in June before declining. This indicates a need to investigate the drivers of decreased satisfaction.
Average check reflects customer spending per visit, indicating pricing power and customer purchase behavior.
M&S's overall average check is 11.6 GBP, a 3.6% increase year-over-year. England's average check is 11.5 GBP. The trend shows significant volatility between May and July 2025, with a peak in June. This suggests promotional activities or menu changes could be influencing customer spending.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
M&S's top competitors based on customer cross-visitation are McDonald's (25.29%), Costa Coffee (16.09%), Starbucks (12.64%), KFC (9.20%), and JD Wetherspoon (8.05%). This indicates that a significant portion of M&S customers also frequent these establishments, revealing direct competitors for customer footfall.
Understanding consumer segments enables tailored marketing, targeted product development, and enhanced customer engagement strategies.
M&S's customer base shows nearly equal affinity between Women (index 101) and Men (index 99). Among generations, Gen X shows an average affinity (index 99), Gen Y is somewhat under-indexed (index 77), and Gen Z is significantly under-indexed (index 56), suggesting an opportunity to attract younger consumers.