Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IGA performance in the United States and how they change over time
See what factors influence IGA performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IGA' competitors in the United States
An analysis of IGA' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
IGA is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IGA's market performance is in the lower 18%, indicating a critically low market standing. This means IGA captures a smaller share of customer visits compared to competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same range include Mad River Coffee House, Kabob House, La Semilla, Frankie's, Vipul's Kitchen, and Sawmill Saloon Restaurant.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies and helps differentiate the brand.
IGA's top competitors based on customer cross-visitation are McDonald's (32.35%), Subway (14.71%), Taco Bell (11.76%), Wendy's (8.82%), and Burger King (8.82%). This indicates that a significant portion of IGA's customers also visit these fast-food chains, highlighting the competitive landscape.
Traffic workload by hour reveals peak and off-peak times. This data optimizes staffing, promotions, and resource allocation for efficiency.
IGA experiences peak traffic workload between 11:00 AM and 4:00 PM, with the highest workload at 3:00 PM (61.29%). Traffic is minimal during early morning hours. This information can be used to optimize staffing levels and marketing efforts throughout the day.
Understanding consumer segments allows for targeted marketing. Gender and generation insights inform personalized campaigns and product development.
IGA's customer base shows a higher affinity towards women (116%) and Gen X (178%). Gen Y (46%) and Gen Z (81%) are under-indexed. This suggests that marketing efforts may resonate more strongly with women and Gen X, while strategies to engage Gen Y and Gen Z could be explored.