Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IGA performance in the United States and how they change over time
See what factors influence IGA performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
IGA is in the lower 17% of brands
Sample of brands in the same percentile
An analysis of IGA' competitors in the United States
An analysis of IGA' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IGA's market performance is in the lower 17%, indicating a critically low market standing. This means IGA captures less foot traffic compared to its competitors. Performance peers in the same percentile range include La Semilla, The Blue Point, Mooo's Creamery, The Muse Whiskey Bar & Coffee Shop, Marakanda Restaurant, and El Encebollado de Rossy.
Outlet count indicates brand reach and growth. Tracking outlet distribution helps assess market penetration and expansion opportunities.
IGA has the highest number of outlets in Ohio (11), followed by Illinois and South Carolina (5 each). Georgia, Washington, and Kentucky each have 4 outlets. This distribution highlights key markets for IGA, with Ohio representing the strongest presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
IGA's top competitors based on customer cross-visitation are McDonald's (23.53%), Taco Bell (20.59%), Burger King (17.65%), Golden Corral Buffet & Grill (14.71%), and Wendy's (11.76%). This indicates that IGA customers also frequently visit these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
IGA experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 61.61% at 4 PM. Traffic starts increasing at 6 AM, peaks during midday, and declines after 6 PM. This data helps optimize staffing during peak hours.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development for increased engagement.
Women show a higher affinity (108%) for IGA compared to men (93%). Gen X has a high affinity (179%), while Gen Y is under-indexed (55%). Gen Z shows an affinity of 98%. This suggests IGA resonates more with women and Gen X consumers.