Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence IGA performance in the United States and how they change over time
See what factors influence IGA performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IGA' competitors in the United States
An analysis of IGA' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IGA is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry.
IGA's market performance is at the 92nd percentile, indicating a leading position. This signifies a strong market presence, with a larger share of foot traffic compared to most competitors. Performance peers in the same percentile include ZORI GASTROBAR, umKAVA X VAPERIOR SMOKESHOP, Barrio Burrito Bar, IT'Z A Philly Thing, Soju 101 and Ara Coffee.
Outlet count indicates brand reach and market coverage, influencing accessibility and brand visibility for customers.
IGA has 11 outlets in Ohio (the most), followed by 5 in Illinois and South Carolina each. Kentucky, Georgia and Washington has 4 each. Indiana has 3. Connecticut, New Jersey and Maine has 2 each. This shows geographical presence, highlighting key markets for the brand.
Identifying top competitors helps understand market dynamics and benchmark performance against key industry players.
IGA's top competitors, based on customer cross-visitation, are McDonald's (25%), Burger King (20.45%), Taco Bell (18.18%), Hardee's (15.91%), and Wendy's (15.91%). This highlights the fast-food chains that IGA customers also frequent.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced service.
IGA's peak traffic workload occurs between 11 AM and 4 PM, with the highest activity at 1:14 PM (61.94%). Very low traffic occurs from 10 PM to 6 AM. This information is vital for staff scheduling and inventory management.
Understanding consumer demographics allows targeted marketing, improving engagement and campaign effectiveness.
IGA's customer base shows a high affinity from Women (106) and Men (94). Generationally, Gen X (154) and Gen Z (142) are overrepresented, while Gen Y (53) is underrepresented. This suggests marketing efforts should focus on these groups.