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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence I Heart Mac & Cheese performance in the United States and how they change over time
See what factors influence I Heart Mac & Cheese performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
I Heart Mac & Cheese is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of I Heart Mac & Cheese' competitors in the United States
An analysis of I Heart Mac & Cheese' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
I Heart Mac & Cheese's market performance is at the 33rd percentile, indicating a below average market standing. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, East Bay Buffet, Mr. Ed's, and SAVÚ.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
I Heart Mac & Cheese has an overall CSAT of 74%, a 1.5 percentage point increase year-over-year. Utah shows the highest CSAT at 95%, while Florida has the lowest at 77% with a slight decrease. This indicates generally positive customer experiences, with regional variations.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for I Heart Mac & Cheese is $22.60, an 8.6% increase year-over-year. California has the highest average check at $29.30, while Colorado has the lowest at $17.10. This suggests customers are spending more per visit than last year, with regional differences in spending habits.
Number of outlets indicates brand reach and expansion, reflecting growth and market penetration.
I Heart Mac & Cheese has the most outlets in Colorado (3), followed by California, North Carolina, Florida, and Michigan (2 each). Illinois, Georgia, Washington, Utah, and South Carolina each have 1 outlet. This shows the brand's presence across multiple states, with a concentration in Colorado.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for I Heart Mac & Cheese, based on customer cross-visitation, are Chick-fil-A (9.88%), McDonald's (9.88%), Starbucks (7.41%), Wendy's (6.17%), and Whataburger (4.94%). This indicates that customers who visit I Heart Mac & Cheese also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
I Heart Mac & Cheese experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 2 PM (62.10%). Traffic is minimal during early morning hours. This data suggests optimal staffing and resource allocation should focus on the late morning to early evening period.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women (98) are slightly under-indexed compared to men (102). Gen X (135) shows high affinity, while Gen Y (93) is slightly under-indexed, and Gen Z (55) is significantly under-indexed. This suggests that Gen X consumers are more strongly represented among I Heart Mac & Cheese customers.