Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence I Heart Mac & Cheese performance in the United States and how they change over time
See what factors influence I Heart Mac & Cheese performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of I Heart Mac & Cheese' competitors in the United States
An analysis of I Heart Mac & Cheese' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
I Heart Mac & Cheese is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
I Heart Mac & Cheese's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position. This signifies a strong market presence compared to peers like Sofia's Taqueria, Bluewater Seafood, Miranda Cuisine and Bar, Moondog Cafe & Bakery, Royal buffet and grill, and Sant Ambroeus, all within the same range.
Customer Satisfaction (CSAT) reflects brand perception. Tracking CSAT helps refine services, enhancing loyalty and driving revenue growth.
I Heart Mac & Cheese has an overall CSAT of 72%, a 1 percentage point increase year-over-year. Texas leads with 90%, followed by Colorado at 86%. California shows a slight decrease. This data highlights areas for targeted improvement to boost customer loyalty and satisfaction in specific regions.
Average Check reveals spending habits. Monitoring this KPI aids in menu optimization and promotional strategies to boost revenue per customer.
I Heart Mac & Cheese has an overall average check of $20.50, up 4.2% year-over-year. California leads at $27.00, while Colorado shows $16.20. These values highlight the need to optimize pricing and promotions to increase revenue in different states.
Outlet count indicates brand reach. Tracking this KPI reflects expansion efforts, market penetration, and growth trajectory over time.
I Heart Mac & Cheese has a varied number of outlets across the US, with Colorado leading at 3 locations. Other states include Florida, California, and North Carolina with 2 locations each. This distribution helps understand brand expansion and market density in each state.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine competitive strategies and target potential customers.
McDonald's shows the highest cross-visitation at 14.05%. Taco Bell, Starbucks, and Chick-fil-A each share 7.44%, while Wendy's has 5.79%. These patterns reveal the competitive landscape and where I Heart Mac & Cheese customers also frequent.
Traffic workload reveals peak hours. This KPI informs staffing and resource allocation for optimal customer service and operational efficiency.
I Heart Mac & Cheese experiences peak traffic workload between 11 AM and 7 PM, reaching its highest point at 2 PM (64.09%). Traffic significantly decreases after 8 PM, suggesting need for focused staffing and resource allocation during peak times.
Consumer segments inform targeted marketing. Understanding gender and generational preferences helps tailor campaigns for greater impact.
Women are over-represented with an affinity index of 115%, while Men have an index of 86%. Gen X shows a high affinity (128%), while Gen Y (90%) and Gen Z (65%) are under-indexed, implying targeted marketing can engage untapped consumer demographics.