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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hwy 55 Burgers Shakes & Fries performance in the United States and how they change over time
See what factors influence Hwy 55 Burgers Shakes & Fries performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hwy 55 Burgers Shakes & Fries is right in the middle
Sample of brands in the same percentile
An analysis of Hwy 55 Burgers Shakes & Fries' competitors in the United States
An analysis of Hwy 55 Burgers Shakes & Fries' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Hwy 55 Burgers Shakes & Fries holds a market performance percentile of 45 in the United States' Cafe & Restaurants industry, indicating a below average market standing. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Detroit Wing Company, Steamy Piggy, mezeh, Mojo RVC, Arctic Circle, and Middle Eats.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth.
Hwy 55 Burgers Shakes & Fries has an overall CSAT of 74%, a 3.7 percentage point increase year-over-year. Tennessee shows the highest CSAT at 89%, while Alabama has the lowest at 76%. This indicates generally positive customer sentiment, with regional variations in satisfaction levels.
Average check is crucial for understanding customer spending habits and revenue generation per transaction.
The overall average check for Hwy 55 Burgers Shakes & Fries is $16.00, a 4.8% decrease year-over-year. Tennessee has the highest average check at $17.00, while North Carolina has the lowest at $15.60. This suggests a slight decline in customer spending per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Hwy 55 Burgers Shakes & Fries has 71 outlets in North Carolina, the highest number among all states. South Carolina has 8 outlets, while Tennessee has 3. Florida, Texas, Ohio, Montana, West Virginia and Louisiana each have 1 outlet. This shows a strong concentration in North Carolina.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
The top competitors for Hwy 55 Burgers Shakes & Fries, based on customer cross-visitation, are McDonald's (16.84%), Bojangles (12.94%), Taco Bell (10.27%), Wendy's (9.86%), and Burger King (9.45%). This indicates that customers who visit Hwy 55 also frequently visit these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak times.
Hwy 55 Burgers Shakes & Fries experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic at 1 PM (71.09%). Traffic is minimal before 10 AM and after 9 PM. This data suggests the need for optimized staffing during lunch and dinner hours.
Understanding consumer segments allows for targeted marketing, personalized experiences, and improved customer engagement.
Women show a high affinity (94) and Men show a very high affinity (106) for Hwy 55 Burgers Shakes & Fries. Gen X exhibits a very high affinity (132), while Gen Y (78) and Gen Z (82) are under-indexed. This suggests that Gen X is strongly overrepresented among Hwy 55's customers.