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Managing Partner, Global Business Development
See what factors influence Hot Head Burritos performance in the United States and how they change over time
See what factors influence Hot Head Burritos performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hot Head Burritos' competitors in the United States
An analysis of Hot Head Burritos' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hot Head Burritos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Hot Head Burritos, with a market performance percentile of 99 in the United States, is a leading brand. This high percentile indicates strong customer preference and competitive strength. Performance peers in the 99th percentile include J. Alexander's Restaurant, Manna, Ayat, Luke's Lobster, Wild Wing Cafe, and La Colina Mexican Cantina.
Customer Satisfaction indicates brand loyalty and service quality. A higher score typically correlates with increased customer retention and positive word-of-mouth.
Hot Head Burritos has an overall customer satisfaction of 73%, a significant increase of 7.4 percentage points year-over-year. Connecticut shows the highest satisfaction at 94%, while Florida is lower at 78% with a decrease of 12.5 percentage points. Overall CSAT improved from 63.25 in May 2025 to 80.81 in July 2025.
Average check reveals customer spending habits and pricing strategy effectiveness. It helps optimize menu pricing and identify potential revenue growth areas.
The overall average check for Hot Head Burritos is $15.20, a decrease of 4.7% year-over-year. Florida has the highest average check at $16.60. The average check was $14.53 in May 2025 and rose to $16.30 in June 2025, before falling to $14.95 in July 2025.
Understanding competitors' cross-visitation helps refine marketing strategies. It helps a brand understand where their customers also frequent and optimize promotions.
The top competitors for Hot Head Burritos, based on cross-visitation, are McDonald's (20.43%), Taco Bell (12.61%), Wendy's (10.87%), Burger King (8.26%), and Chipotle Mexican Grill (7.17%). This indicates that customers of Hot Head Burritos also frequent these establishments.
Consumer segments highlight key demographic groups. Gender and generational insights allow for tailored marketing and product development to match consumer preferences.
Hot Head Burritos' consumer base is composed of 89% women and 111% men (relative to average). The generational mix includes 128% Gen X, 82% Gen Y, and 106% Gen Z affinity. Gen X shows a high affinity, while Gen Y is under-indexed, suggesting potential marketing focus areas.