Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hooters performance in the Mexico and how they change over time
See what factors influence Hooters performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hooters' competitors in the Mexico
An analysis of Hooters' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Hooters is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hooters' market performance in Mexico is at the 64th percentile, indicating an average/above average market standing. This means Hooters performs better than many competitors. Performance peers in the same percentile range include La Casa del Waffle, Hello Kitty Café, Bobo Burgers & Café (Roma Norte), Tacos Los Tarascos, and Tacos San Burgos Ángel.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Hooters in Mexico shows an overall customer satisfaction of 81%, a 3.4 percentage point increase year-over-year. Quintana Roo has the highest satisfaction (98%), while Querétaro and Jalisco show lower satisfaction levels. The CSAT trend shows fluctuations between 78.99% and 83.96% during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Hooters in Mexico is 488.1 MXN, a 10.4% decrease year-over-year. Quintana Roo has the highest average check (540 MXN), while Jalisco has the lowest (322.2 MXN). The average check fluctuated between 458.10 MXN and 518.23 MXN during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Hooters has a total of 12 outlets in Mexico. The State of Mexico has the highest number of outlets (4), followed by Quintana Roo (3). Querétaro has 2 outlets, while Jalisco, Puebla and Nuevo León each have 1 outlet.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Hooters in Mexico, based on customer cross-visitation, are La Casa de Toño (6.77%), Toks (6.55%), Starbucks (5.92%), VIPS (5.07%), and McDonald's (4.65%). This indicates that customers who visit Hooters also frequent these establishments.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency.
Hooters in Mexico experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest workload occurring between 7:00 PM and 8:00 PM. Traffic is significantly lower during the early morning hours (1:00 AM to 7:00 AM).
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Hooters' customer base in Mexico consists of Women (75% with affinity index of 75) and Men (121% with affinity index of 121). The generational mix includes Gen X (84% with affinity index of 84), Gen Y (103% with affinity index of 103), and Gen Z (122% with affinity index of 122). Men and Gen Z are overrepresented.