Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hooters performance in the Mexico and how they change over time
See what factors influence Hooters performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hooters' competitors in the Mexico
An analysis of Hooters' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Market performance reveals a brand’s share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Hooters' market performance in Mexico is leading, ranking in the top 1% among Cafe & Restaurants brands. This indicates strong customer preference and competitive strength. Performance peers in a similar range include Los Pastorcitos de Sirloin, El Lugar de Max, McCarthy's Irish Pub, Yamasan Ramen House, Huitziloporky Plaza, and La Vaka.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for improvement and maintain a competitive edge.
Hooters in Mexico boasts a 79% customer satisfaction rate, a 4.1 percentage point increase year-over-year, signaling improved service or offerings. Quintana Roo leads with 97%, while Nuevo León shows a slight decrease. These insights highlight regional performance variations and inform targeted improvements.
Average check reflects spending per customer, crucial for revenue analysis. Tracking this KPI helps optimize pricing strategies and assess customer value.
The average check at Hooters in Mexico is 508.7 MXN, a 5.4% decrease year-over-year, suggesting potential pricing or spending shifts. Quintana Roo shows the highest average check at 546.4 MXN, while Jalisco's average check is the lowest at 396.7 MXN. These figures provide insights into regional spending habits.
Outlet count indicates brand reach and market presence. Monitoring this metric helps track expansion, market penetration, and overall business growth.
Hooters has a notable presence in Mexico, with the State of Mexico leading with 4 outlets, followed by Quintana Roo with 3. Querétaro has 2 outlets, while Jalisco, Puebla and Nuevo León each have 1. These figures indicate geographic distribution and expansion opportunities.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategic positioning and helps maintain a competitive advantage.
Hooters' primary competitors in Mexico, based on customer cross-visitation, are La Casa de Toño (7.29%), Starbucks (6.81%), Toks (6.00%), McDonald's (5.02%), and VIPS (4.70%). This data reveals the brands that Hooters' customers also frequent, highlighting key competitive overlaps.
Traffic workload patterns reveal peak hours, allowing for efficient staffing. Understanding customer flow optimizes resource allocation and enhances service quality.
Hooters in Mexico experiences peak traffic between 12:00 PM and 10:00 PM, with the highest workload around 7:00 PM (56.85). Traffic is lowest in the early morning hours. This indicates peak operational demands, which influence staffing and resource optimization.
Understanding consumer segments allows targeted marketing. Tailoring strategies to specific demographics improves engagement and optimizes marketing spend.
Hooters' customer base in Mexico shows a higher affinity among Women (71%) compared to the average, with Men at 122%. Among generations, Gen X is at 148%, Gen Y at 68%, and Gen Z has a strong affinity at 178%. These insights inform targeted messaging and positioning, based on interests.
Cafés & Restaurants