Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence HomeGrown performance in the United States and how they change over time
See what factors influence HomeGrown performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
HomeGrown is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of HomeGrown' competitors in the United States
An analysis of HomeGrown' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
HomeGrown's market performance is in the lower 42%, indicating a below average market standing. This suggests that HomeGrown captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Brasão Brazilian Steakhouse, Baba's Famous Steak(103rd & Halsted), Crab Trap, Taco Giro, Aspen Creek Grill, and Two Hands Corn Dogs.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
HomeGrown demonstrates strong customer satisfaction with an overall CSAT of 88%, a 1 percentage point increase year-over-year. Missouri leads with 90% satisfaction, while Kansas and Iowa show slight decreases. The CSAT trend shows a peak in August 2025 at 90.07%.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchasing behavior.
HomeGrown's overall average check is $20.10, a 4.3% increase year-over-year. Missouri has the highest average check at $21.30. The average check saw a dip in August 2025, reaching $18.07.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
HomeGrown has a varying number of outlets across states, with Kansas leading at 5 outlets. Missouri and Arkansas each have 3 outlets, followed by Iowa with 2, and Nebraska and Virginia each with 1. This distribution highlights key markets for HomeGrown.
Identifying top competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
HomeGrown's top competitors, based on customer cross-visitation, are Chick-fil-A (6.01%), McDonald's (5.74%), Starbucks (4.92%), Wendy's (4.37%), and Braum's Ice Cream & Dairy Store (3.55%). This indicates that HomeGrown customers also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service.
HomeGrown experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (60.23%). There is no traffic between 3 PM and 6 AM. This data suggests a strong morning and early afternoon demand.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
HomeGrown's customer base shows a higher affinity among women (107 index) compared to men (93 index). Gen X (112 index) and Gen Z (114 index) show high affinity, while Gen Y (90 index) is under-indexed, suggesting targeted marketing adjustments may be beneficial.