Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hesburger performance in the Bulgaria and how they change over time
See what factors influence Hesburger performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hesburger' competitors in the Bulgaria
An analysis of Hesburger' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Hesburger is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hesburger's market performance is at the 63rd percentile, indicating an average/above average position in Bulgaria's Cafe & Restaurants industry. This means Hesburger captures more customer traffic than 63% of its peers. Performance peers in a similar range include Площадчето, Aladin Foods, The School, Social Cafe Bar & Kitchen restaurant, Chasovnika, and Polah.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Hesburger in Bulgaria, based on cross-visitation, are Happy Bar & Grill (17.51%), McDonald's (9.50%), and KFC (7.72%). Mr.Pizza and Burrata Italiana share the same cross visitation rate of 3.26%. This indicates a significant overlap in customer base, highlighting these brands as key competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Hesburger's peak traffic workload in Bulgaria occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (56.26%) and 2:00 PM (56.59%). Traffic is minimal between 3:00 AM and 6:00 AM. This data suggests optimal staffing and resource allocation should focus on the afternoon and early evening hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Hesburger's customer base in Bulgaria shows a higher affinity among women (78%) and men (118%). Gen X is overrepresented (122%), while Gen Y (96%) and Gen Z (70%) are underrepresented. This suggests marketing efforts should consider the preferences and behaviors of Gen X and address the under-representation of Gen Z.