Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hesburger performance in the Bulgaria and how they change over time
See what factors influence Hesburger performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hesburger' competitors in the Bulgaria
An analysis of Hesburger' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, reflecting competitiveness within the Cafe & Restaurants industry.
Hesburger, with a market performance percentile of 99, is a leading brand. This high percentile means Hesburger captures a significant share of customer foot traffic. Peers like Manastirska Magernitsa Restaurant, Olio D'Oliva Pizzeria, Moma Bulgarian Food and Wine, The School, Старият капитан and Starbucks are in the similar range.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, impacting long-term growth and repeat business.
Hesburger's overall customer satisfaction is 42%, a decrease of 7.6 percentage points year-over-year. CSAT varies by location, with Ilinden showing 62% (up 30pp) while Sredec is at 30% (down 49.8pp). These variations indicate differing customer experiences across regions, pointing to specific areas needing improvement.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability.
Hesburger's overall average check is 21.2 BGN, an increase of 11.4% year-over-year. By location, Mladost has an average check of 30.7 BGN. This data highlights the spending habits and revenue generation potential across different locations.
Outlet count reflects market presence and expansion strategy, driving brand accessibility and revenue potential.
Hesburger has multiple outlets across different regions. Mladost has the highest number of outlets (3). This distribution indicates Hesburger's strategic focus on capturing diverse customer bases across various counties.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
The top competitors for Hesburger are Happy Bar & Grill (15.49% cross-visitation), McDonald's (9.71%), and KFC (6.30%). This indicates that customers who visit Hesburger also frequent these establishments, defining the competitive landscape.
Traffic workload insights optimize staffing and resource allocation, ensuring operational efficiency and customer satisfaction.
Hesburger experiences peak traffic between 12:00 and 14:00, with the highest workload around 13:00 (63.73%). The lowest traffic is between 4:00 and 6:00. This data helps optimize staffing and resource allocation during peak and off-peak hours.
Consumer segmentation tailors marketing, enhancing engagement and brand relevance with specific demographic groups.
Hesburger's customer base shows a higher affinity towards women (80 index), while men are overrepresented (115 index). Among generations, Gen X is strongly overrepresented (133 index) while Gen Z shows lower affinity (65 index). This information informs targeted marketing strategies.