Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hesburger performance in the Bulgaria and how they change over time
See what factors influence Hesburger performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hesburger' competitors in the Bulgaria
An analysis of Hesburger' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hesburger is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hesburger's market performance is at the 64th percentile in Bulgaria's Cafe & Restaurants industry, indicating an average/above average market standing. This means Hesburger is ahead of many competitors. Performance peers in a similar range include Kiparis and Starbucks.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Hesburger's overall CSAT in Bulgaria is 43%, a decrease of 8.8 percentage points year-over-year. CSAT varies by county, with Ilinden showing the highest satisfaction (62%) and significant growth, while Mladost and Sredec show declines. The trend shows CSAT increasing from May to July 2025.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue.
Hesburger's average check data shows variations across counties. Mladost has an average check of 30.7 BGN, while Sredec has 25.8 BGN. The average check fluctuated between 19.42 BGN and 22.71 BGN from May to July 2025.
Outlet count reflects brand reach and market presence. More outlets can increase accessibility and brand visibility, potentially driving revenue growth.
Hesburger has a varying number of outlets across different counties in Bulgaria. Mladost has the highest number of outlets (3), followed by Sredec (2). Младост, Studentski, and Ilinden each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Hesburger's top competitors in Bulgaria, based on cross-visitation, are Happy Bar & Grill (15.53%), McDonald's (9.74%), and KFC (6.32%). Burrata Italiana and Domino's Pizza also see some cross-visitation.
Traffic workload analysis reveals peak hours and customer flow. This informs staffing, inventory, and marketing strategies to optimize operations and customer experience.
Hesburger's traffic workload in Bulgaria peaks between 12:00 PM and 6:00 PM, with the highest traffic around 1:00 PM. Traffic is minimal during the night, with a significant increase starting at 9:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Hesburger's customer base shows a higher affinity towards women (78%) and men (119%). Gen X shows high affinity (132%), while Gen Y (93%) and Gen Z (66%) are under-indexed, suggesting opportunities for targeted engagement.