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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Bulgaria and how they change over time
See what factors influence Starbucks performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Bulgaria
An analysis of Starbucks' competitors in the Bulgaria
In Cafés & Restaurants
·Aug – Oct 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Bulgaria holds a market performance percentile of 60, indicating an above-average market position. This suggests a solid standing relative to competitors like Izbata, Restaurant Victoria, and Grog, which share a similar percentile range.
Identifying top competitors and cross-visitation patterns enables strategic benchmarking and targeted marketing to capture market share.
The top competitors for Starbucks in Bulgaria, based on customer cross-visitation, are Happy Bar & Grill (23.28%), McDonald's (8.99%), Burrata Italiana (6.88%), Staria Chinar (4.23%), and Shtastlivetsa (4.23%). This indicates a significant overlap in customer base with Happy Bar & Grill.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Starbucks in Bulgaria experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload at 57.49% around 2:00 PM. Traffic is minimal between 10:00 PM and 7:00 AM, indicating a need for adjusted staffing during these hours.
Understanding consumer demographics enables targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
Starbucks in Bulgaria shows a higher affinity among women (127 index) compared to men (77 index). Gen Z shows the highest affinity (157 index), followed by Gen Y (98 index), and Gen X (70 index). This suggests targeted marketing towards women and Gen Z could be effective.