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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Bulgaria and how they change over time
See what factors influence Starbucks performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the Bulgaria
An analysis of Starbucks' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Starbucks in Bulgaria has a market performance of 99, placing it in a leading position. This means Starbucks captures a significant share of customer foot traffic. Performance peers in similar range: Kiparis, Moma Bulgarian Food and Wine, Pastorant, Olio D'Oliva Pizzeria, Механа Арбат, Hesburger.
Customer satisfaction (CSAT) indicates how well the brand meets customer expectations, affecting loyalty and repurchase rates.
Starbucks' overall CSAT in Bulgaria is 60%, a 0.5pp increase year-over-year. Oborishte shows the highest CSAT at 74% with a 12.1pp increase, while Odessos has the lowest at 52%, decreasing by 5.8pp. CSAT increased from 50.53% in May to 65.32% in July.
Average check reflects customer spending per visit, influencing revenue and profitability, while indicating perceived value.
The overall average check for Starbucks in Bulgaria is 14.8 BGN, a 7.1% increase year-over-year. Triadica has the highest average check at 30.3 BGN, while Odessos has the lowest at 12.6 BGN. Average check decreased from 16.75 BGN in May to 14.49 BGN in July.
Outlet count indicates brand's physical presence, impacting market reach, accessibility, and brand visibility to customers.
Starbucks has the most outlets in Sredec (4), followed by Младост and Triadica (2 each). Oborishte, Vitosha, and Odessos each have 1 outlet. This distribution reflects Starbucks' strategic presence across different counties.
Competitor analysis identifies key rivals, revealing competitive landscape, consumer preferences, and potential market share threats.
The top competitors for Starbucks in Bulgaria, based on cross-visitation, are Happy Bar & Grill (18.39%), McDonald's (8.97%), Burrata Italiana (5.83%), Shtastlivetsa (5.38%), and KFC (3.59%).
Traffic workload by hour shows peak times, enabling efficient staffing, resource allocation, and marketing strategies.
Starbucks in Bulgaria experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (59.53%). Traffic is minimal before 7:00 AM and after 9:00 PM.
Consumer segment analysis informs targeted marketing by revealing demographic traits and tailoring strategies to specific groups.
Women show a higher affinity (112) compared to men (91). Gen Z has a significantly higher affinity (185) compared to Gen X (87) and Gen Y (96), meaning that it is overrepresented in Starbucks consumers.