Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Happy Bar & Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Happy Bar & Grill' competitors in the Bulgaria
An analysis of Happy Bar & Grill' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Happy Bar & Grill holds the 99th percentile which indicates a leading market position. This means the brand captures a significant share of customer traffic. Performance peers in a similar range include Mr. Pizza, McDonald's, Aladin Foods, IKIGAI japanese food, Burrata Italiana and KFC.
Customer satisfaction is vital as it reflects customer loyalty and impacts long-term revenue and brand reputation.
Happy Bar & Grill boasts an overall CSAT of 80%, a 4.7 percentage point increase year-over-year, signaling improved customer contentment. Vazrajdane leads with 87% CSAT. The CSAT trend remained relatively stable from May to July 2025.
Average check is key for revenue insights, showing customer spending habits and informing pricing and promotional strategies.
The overall average check for Happy Bar & Grill is 42.8 BGN, a 9.4% increase year-over-year, suggesting customers are spending more per visit. Odessos has the highest average check at 47.7 BGN. The average check was highest in May 2025.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility to customers.
Happy Bar & Grill has multiple outlets. Odessos, Triadica and Sredec has 2 outlets. Several counties including Vazrajdane, Bankia, Krasno selo, Приморски, Mladost, Liulin and Vitosha have one outlet each, indicating a dispersed presence.
Understanding competitors is crucial for strategic positioning and identifying opportunities to gain a competitive edge.
McDonald's (4.36%), Burrata Italiana (4.18%), and KFC (3.07%) are top competitors based on cross-visitation, indicating shared customer interests. Shtastlivetsa (2.56%) and Mr. Pizza (2.50%) are also competitors.
Traffic workload reveals peak hours, aiding in staffing and resource allocation for optimal customer service.
Traffic peaks between 11:00 AM and 10:00 PM, with the highest workload around 7:00 PM (73.66%), suggesting this is the busiest time. There is very little activity between midnight and 8:00 AM.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand affinity with specific demographics.
Women have a high affinity (93%) for the brand. Men are over-represented, with an affinity index of 105. Gen X is over-represented(120), while Gen Y (88%) and Gen Z (93%) are under-indexed.