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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
See what factors influence Happy Bar & Grill performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Happy Bar & Grill' competitors in the Bulgaria
An analysis of Happy Bar & Grill' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Happy Bar & Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Happy Bar & Grill is a leading brand in Bulgaria's Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates a strong market presence and high customer preference compared to competitors like KFC, Burrata Italiana, and IKIGAI japanese food, which are in a lower percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Happy Bar & Grill boasts an 81% customer satisfaction rate, a 4 percentage point increase year-over-year, indicating improved customer experiences. Vazrajdane and Bankia counties show the highest satisfaction (86%), while Triadica shows the lowest (80%), suggesting areas for targeted service improvements.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Happy Bar & Grill varies by location, with Odessos leading at 47.7 BGN. Overall average check data is not available, but the dynamic data shows a slight decrease from 43.88 BGN in May to 42.27 BGN in July, suggesting a need to monitor spending trends.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Happy Bar & Grill has multiple outlets in Liulin, Triadica, and Odessos (2 each), indicating a stronger presence in these counties. Other counties like Vazrajdane, Sredec, Izgrev, Lozenets, Krasno selo, Mladost and Vitosha have only 1 outlet each, suggesting potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's (4.36%) and Burrata Italiana (4.19%) are the top competitors for Happy Bar & Grill, based on cross-visitation data. This suggests that customers who visit Happy Bar & Grill also frequent these establishments, highlighting the need to understand their offerings and customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Happy Bar & Grill experiences peak traffic between 11 AM and 10 PM, with the highest workload around 7 PM (75.22%). Traffic is minimal during early morning hours. This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Women show high affinity (96) and Men show over-representation (103). Gen X is over-represented (120), while Gen Y (88) and Gen Z (93) are under-indexed. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Z.