Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Domino's Pizza performance in the Bulgaria and how they change over time
See what factors influence Domino's Pizza performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Bulgaria
An analysis of Domino's Pizza' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Bulgaria holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong competitive position, suggesting high customer preference and effective market penetration. Performance peers such as Franco, KFC, Burrata Italiana, Shtastlivetsa, Ресторант Ривиера Созопол/Restaurants Riviera Sozopol, and IKIGAI japanese food share a similar leading position. This high percentile reflects a dominant market presence.
Customer satisfaction is crucial for loyalty and growth, reflecting how well a brand meets customer expectations and influences future visits.
Domino's Pizza demonstrates a solid customer satisfaction level at 65%, showing a significant year-over-year increase of 16.7 percentage points. Satisfaction varies by county, with Iskar at 69% and Triadica at 53%. The CSAT dynamic data shows fluctuations, with a peak in June 2025. This suggests generally positive customer experiences but also highlights areas for improvement in specific locations like Triadica.
Average check reveals customer spending habits, indicating order value and potential revenue per transaction for the brand.
The average check for Domino's Pizza in Bulgaria is 24.4 BGN, a slight increase of 0.1% year-over-year. Average check values vary by county, with Mladost showing the highest average at 35 BGN. The dynamic data indicates an increasing trend, peaking in July 2025. This suggests stable customer spending with potential for upselling strategies, especially in areas with lower average checks.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility for potential customers.
Domino's Pizza has multiple outlets across Bulgarian counties, with Studentski leading with 3 outlets. Several other counties, including Triadica, Liulin, Iskar and Mladost, each have 2 outlets. This distribution shows a concentrated presence in key areas, suggesting targeted market penetration. The varied number of outlets per region reflects strategic decisions based on demand and demographics.
Competitor analysis identifies key players vying for customer share, helping a brand understand its competitive landscape and strategic positioning.
Domino's Pizza's main competitors in Bulgaria, based on customer cross-visitation, include Happy Bar & Grill (12.17%), McDonald's (5.56%), Mr. Pizza (3.70%), KFC (3.44%), and Hesburger (2.38%). Happy Bar & Grill has a notably higher cross-visitation rate. This indicates that Domino's customers also frequently visit these establishments, highlighting direct competition for the same customer base and informing strategic decisions.
Analyzing traffic workload by hour reveals peak operational times, enabling effective staff scheduling and resource allocation.
Domino's Pizza experiences peak traffic workload between 11:00 and 22:00 in Bulgaria, with the highest activity around 19:00 (61.76%). Traffic is minimal during the early morning hours. This indicates a clear peak demand during lunch and dinner hours, crucial for optimizing staffing and delivery resources to meet customer needs efficiently.
Understanding consumer segments helps brands tailor marketing, aligning products and messaging with specific demographic preferences.
Domino's Pizza customers show a slightly higher affinity towards men (102%) compared to women (98%). Among generations, Gen Y (104%) shows a higher affinity than Gen X (95%) and Gen Z (82%). This indicates that Gen Y are overrepresented and Gen Z are underrepresented in Domino's customer base, suggesting targeted marketing strategies towards Gen Z could improve engagement.