Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Bulgaria and how they change over time
See what factors influence KFC performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Bulgaria
An analysis of KFC' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
KFC Bulgaria's market performance is at the 75th percentile, indicating an average/above average market standing. This suggests a solid position relative to competitors like Franco (70th), Shtastlivetsa (71st), and Domino's Pizza (72nd).
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC Bulgaria's overall CSAT is 64%, a significant 19.8 percentage point increase year-over-year. Mladost and Nadejda show high CSAT (88%), while Младост shows a decrease. CSAT fluctuated between 53.64% and 72.80% from May to July 2025.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
Average check data for KFC Bulgaria shows variability across counties. Vazrajdane has the highest average check (35.2 BGN). The average check fluctuated between 26.36 BGN and 31.74 BGN from May to July 2025.
Outlet count indicates market presence and accessibility, directly impacting customer reach and brand visibility.
KFC Bulgaria's outlet distribution is concentrated in Triadica (4 outlets), followed by Младост, Mladost and Liulin (3 outlets each). This distribution highlights key areas of operation.
Identifying key competitors through cross-visitation reveals direct rivals and shared customer base.
KFC Bulgaria's top competitors based on cross-visitation are Happy Bar & Grill (18.06%), McDonald's (13.04%), and Hesburger (4.01%). This indicates shared customer interest with these brands.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation.
KFC Bulgaria experiences peak traffic workload between 12:00 and 20:00, with the highest workload around 14:00 (67.01%). Traffic is minimal between 0:00 and 8:00.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
KFC Bulgaria's consumer base shows a high affinity among women (80), while men are over-represented (117). Gen X is over-represented (132), while Gen Y (85) and Gen Z (72) are under-indexed relative to the average consumer.