Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Bulgaria and how they change over time
See what factors influence KFC performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Bulgaria
An analysis of KFC' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC Bulgaria's market performance is at the 75th percentile, indicating an above-average market position. This means KFC captures more customer traffic than 75% of its peers. Performance peers in a similar range include Kuzina Greek Eatery, Shtastlivetsa, Domino's Pizza, Dobro, Mr.Pizza, and Burrata Italiana.
Competitor analysis identifies key rivals and their customer overlap. This insight informs strategies to differentiate, attract customers, and maintain a competitive edge.
KFC Bulgaria's top competitors based on cross-visitation are Happy Bar & Grill (16.83%), McDonald's (10.44%), Hesburger (5.03%), Burrata Italiana (3.29%), and Domino's Pizza (2.13%). This indicates a significant overlap in customer base, particularly with Happy Bar & Grill and McDonald's.
Traffic workload by hour reveals peak and off-peak times. This insight helps optimize staffing, manage resources, and improve customer experience during busy periods.
KFC Bulgaria experiences peak traffic between 13:00 and 19:00, with the highest workload around 14:00 (63.56%) and 18:00 (63.41%). Traffic is minimal between midnight and 9:00. This data suggests optimal staffing during peak hours is crucial.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and resonate with specific customer groups.
KFC Bulgaria's customer base shows a high affinity towards men (index 119) and Gen X (index 134), indicating these segments are overrepresented compared to the average consumer. Women (index 77), Gen Y (index 80), and Gen Z (index 98) are underrepresented.