Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Bulgaria and how they change over time
See what factors influence KFC performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Bulgaria
An analysis of KFC' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Bulgaria holds a leading market position with a 99th percentile rating. This signifies a strong competitive advantage, indicating high customer preference and market share compared to its peers like Burrata Italiana, Domino's Pizza, IKIGAI japanese food, Franco, Aladin Foods and Shtastlivetsa, all positioned similarly.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting how well KFC meets customer expectations in Bulgaria.
KFC's overall CSAT in Bulgaria is 63%, a significant increase of 19.2 percentage points year-over-year. Mladost and Nadejda show the highest CSAT at 88%, while Младост experienced a decrease. This indicates a positive trend, but regional variations suggest areas for targeted improvement.
Average check reveals customer spending habits and pricing effectiveness. Analyzing average check helps optimize revenue strategies.
The overall average check for KFC in Bulgaria is 29.1 BGN, a 22.5% increase year-over-year. Vazrajdane has the highest average check at 35.2 BGN. This indicates increased customer spending, potentially due to menu changes or pricing adjustments.
Outlet count indicates brand presence and accessibility. More outlets can lead to increased market reach and customer convenience.
KFC has varying outlet distribution across Bulgarian counties. Triadica has the most outlets (4), while others like Nadejda and Sredec have fewer (1). This reflects strategic decisions on market penetration and regional demand assessment.
Competitor analysis helps KFC understand its competitive landscape, identify threats, and refine its market positioning strategy.
KFC's top competitors in Bulgaria, based on cross-visitation, are Happy Bar & Grill (18.06%) and McDonald's (13.04%). Hesburger (4.01%), Burrata Italiana (3.01%) and Mr. Pizza (2.84%) also attract KFC customers. This highlights the direct and indirect competitive pressures in the cafe & restaurant industry.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow patterns.
KFC's traffic workload in Bulgaria peaks between 11 AM and 8 PM, with the highest workload around 1 PM (66.09%). Minimal activity is observed during early morning hours (0-8 AM). This information is crucial for efficient staff scheduling and resource management.
Understanding consumer demographics allows KFC to tailor marketing and product strategies, enhancing engagement and brand appeal.
KFC in Bulgaria shows a higher affinity among women (74) and men (120). Gen X segment is over-represented (132), while Gen Y (85) and Gen Z (72) are under-represented. This suggests opportunities for tailored marketing campaigns to enhance brand appeal among younger generations.