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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Bulgaria and how they change over time
See what factors influence McDonald's performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Bulgaria
An analysis of McDonald's' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market Performance (percentile) shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a leading market position in Bulgaria's Cafe & Restaurants industry with a 99th percentile. This indicates a dominant market presence. Performance peers like Mr. Pizza, Aladin Foods, Happy Bar & Grill, IKIGAI japanese food, Burrata Italiana, and KFC also share this top-tier market performance.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and long-term revenue. Monitor changes to identify improvement areas.
McDonald's in Bulgaria shows a 25% overall customer satisfaction, a 2.4 percentage point increase year-over-year. Satisfaction varies by location, with Triadica showing the highest at 32% (8pp increase), while Mladost shows 25% (-2.8pp decrease). Continuous monitoring of CSAT across locations is crucial for tailored improvements.
Average check reveals spending patterns, key for revenue strategies. Track changes to optimize pricing, promotions, and understand customer purchasing power.
McDonald's in Bulgaria has an average check of 32.8 BGN, a 7.9% increase year-over-year. Average check varies by location, with Приморски showing the highest average check (48.9 BGN). Kremikovci follows with 37.4 BGN. Analyze regional differences for targeted promotions.
Outlet count indicates market coverage and growth potential. It's vital for assessing brand accessibility and expansion opportunities within the industry.
McDonald's has a varying number of outlets across counties in Bulgaria. Vazrajdane, Mladost and Sredec each have 3 outlets, indicating higher concentration in these areas. Other counties like Приморски, Liulin, Triadica and Vitosha have 2 outlets. This distribution reflects strategic market coverage.
Competitor analysis identifies key rivals and customer overlap. Reveals opportunities for differentiation and informs competitive marketing strategies.
McDonald's in Bulgaria sees Happy Bar & Grill (14.61%) and KFC (7.45%) as the top competitors regarding customer cross-visitation. Hesburger (3.53%), Burrata Italiana (2.10%), and Costa Coffee (2.01%) also attract some of McDonald's customers. Focusing on differentiation from Happy Bar & Grill and KFC is crucial.
Traffic workload shows peak hours, aiding staffing and resource allocation. Optimizing during high-traffic times maximizes customer satisfaction and revenue.
McDonald's in Bulgaria experiences peak traffic workload between 10:00 and 22:00, especially from 12:00 to 15:00. The highest traffic is at 13:00 (65.95). Traffic is lowest during the night, specifically between 1:00 and 6:00. Strategic staffing and resource allocation should align with these peak hours.
Consumer segment insights enable targeted marketing. Gender and Generation data helps tailor campaigns and product offerings for optimal impact.
McDonald's customer base in Bulgaria shows a high affinity for women (81) and men (115). Generation affinity is 105 for Gen X, 95 for Gen Y, 96 for Gen Z. This suggests Men and Gen X have relatively more affinity toward the brand compared to the average consumer.
Cafés & Restaurants