Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Bulgaria and how they change over time
See what factors influence McDonald's performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Bulgaria
An analysis of McDonald's' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 18% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 82nd percentile in Bulgaria's Cafe & Restaurants industry, indicating an average/above average market performance. This means McDonald's captures more customer traffic than approximately 82% of its competitors. Performance peers in a similar range include Domino's Pizza, Dobro, and KFC.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors of McDonald's in Bulgaria, based on cross-visitation, are Happy Bar & Grill (14.75%), KFC (5.65%), and Hesburger (3.35%). This indicates a significant overlap in customer base, highlighting these brands as key competitors for McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Bulgaria experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 2:00 PM (61.59%). Traffic is lowest between 1:00 AM and 6:00 AM. This data informs staffing and operational adjustments to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
McDonald's in Bulgaria shows high affinity with women (79%) and men (118%). Among generations, Gen X (121%) and Gen Z (109%) are overrepresented, while Gen Y (87%) is underrepresented. This suggests targeted marketing should focus on Gen X and Gen Z.
Cafés & Restaurants