Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Bulgaria and how they change over time
See what factors influence McDonald's performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Bulgaria
An analysis of McDonald's' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Bulgaria has a market performance percentile of 82, indicating an above-average market standing. This means McDonald's captures a significant portion of customer traffic compared to other brands in the Cafe & Restaurants industry. Performance peers in a similar range include Domino's Pizza and KFC.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
McDonald's in Bulgaria has an overall customer satisfaction of 25%, a 2.4 percentage point increase year-over-year. Triadica and Vitosha counties show the highest CSAT at 31%, while Odessos shows a decrease. This suggests improvements in customer experience, but regional variations exist.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue per transaction and overall profitability.
The average check for McDonald's in Bulgaria varies by location, with Приморски showing the highest average check at 48.9 BGN. The overall average check has increased from 30.54 BGN in May 2025 to 34.93 BGN in July 2025, indicating a potential increase in customer spending.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential across different geographic areas.
McDonald's has a varying number of outlets across different counties in Bulgaria. Vazrajdane, Mladost and Sredec have the highest number of outlets (3 each). This distribution reflects the brand's strategic focus on specific areas within the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning to gain an edge.
The top competitors for McDonald's in Bulgaria, based on cross-visitation, are Happy Bar & Grill (14.61%), KFC (7.45%), and Hesburger (3.53%). This indicates that customers who visit McDonald's also frequently visit these establishments, highlighting direct competition.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing operational effectiveness.
McDonald's in Bulgaria experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 14:00 (62.51%). Traffic is significantly lower during the early morning hours. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
McDonald's in Bulgaria shows a higher affinity among women (78%) and men (119%). Among generations, Gen X shows a slightly higher affinity (106%) compared to Gen Y (94%) and Gen Z (94%). This suggests targeted marketing strategies should consider gender and generational preferences.