Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hershey's Ice Cream' competitors in the United States
An analysis of Hershey's Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Hershey's Ice Cream is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hershey's Ice Cream's market performance is at the 25th percentile, indicating a below average market standing. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Rainha Dos Queijos Restaurant, Rocca Pizzeria, Pizza Crossing, Oak and Embers Tavern, Tacos Los Hermanos Food Truck, and Rowley Inn.
Identifying top competitors helps understand the competitive landscape and benchmark performance. Cross-visitation reveals shared customer base.
The top competitors for Hershey's Ice Cream, based on cross-visitation, are McDonald's (17.46%), Cracker Barrel Old Country Store (9.52%), Wendy's (7.94%), Chick-fil-A (7.94%), and Outback Steakhouse (6.35%). This indicates that customers who visit Hershey's Ice Cream also frequently visit these establishments.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Hershey's Ice Cream experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 5 PM (54.20%). The lowest traffic occurs between 1 AM and 6 AM, suggesting a need for adjusted staffing during off-peak hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Women show a slightly higher affinity (103%) for Hershey's Ice Cream compared to men (97%). Gen X exhibits the highest affinity (136%), while Gen Y (59%) and Gen Z (62%) are under-indexed, suggesting a need for targeted strategies to engage these younger generations.