Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hershey's Ice Cream is in the lower 21% of brands
Sample of brands in the same percentile
An analysis of Hershey's Ice Cream' competitors in the United States
An analysis of Hershey's Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Hershey's Ice Cream's Market Performance is at the 21st percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Lakefront Brewery, Khaja Ghar Restaurant & Bar, Portland Burger, Strega, Mama Garden, and Metztli.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Hershey's Ice Cream's overall CSAT is 70%, a decrease of 23.8 percentage points year-over-year, indicating a significant decline in customer satisfaction. In Florida, CSAT is 75%, with a decrease of 19.4 percentage points. The CSAT trend shows a decline from June to August 2025, suggesting potential issues needing attention.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Hershey's Ice Cream has a varying number of outlets across different states. Florida has the highest number of outlets with 9, followed by Pennsylvania with 8. Maryland and Virginia each have 3 outlets, while North Carolina, New York and Michigan each have 2. District of Columbia, Massachusetts and Connecticut each have 1 outlet.
Identifying top competitors through cross-visitation patterns helps understand market dynamics and refine competitive strategies for growth.
The top competitors for Hershey's Ice Cream, based on customer cross-visitation, are McDonald's (17.02%), Wendy's (8.51%), Chick-fil-A (8.51%), Krispy Kreme (6.38%), and Applebee's Grill + Bar (6.38%). This indicates that customers who visit Hershey's Ice Cream also frequently visit these fast-food and casual dining establishments.
Traffic workload analysis by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Traffic workload for Hershey's Ice Cream varies throughout the day. Peak traffic occurs between 12:00 PM and 6:00 PM, with the highest workload at 54.76% at 6:00 PM. Traffic is significantly lower during early morning hours, suggesting a need for adjusted staffing during off-peak times.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with key demographics.
Women show a high affinity (121 index) for Hershey's Ice Cream, while men are under-indexed (80 index). Gen Y also shows a high affinity (121 index), and Gen Z is slightly over-indexed (107 index). This suggests marketing efforts could be tailored to appeal more to male consumers.