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Managing Partner, Global Business Development
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
See what factors influence Hershey's Ice Cream performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hershey's Ice Cream' competitors in the United States
An analysis of Hershey's Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hershey's Ice Cream is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Hershey's Ice Cream holds a leading position with a percentile of 97, placing it in the top 3% of brands in the Cafe & Restaurants industry. This indicates a strong market presence compared to peers like Hattricks, Kabab King, Thunderbird Restaurant, Tu Cha, Jabal Coffee House, and Fezzo's Seafood.
Customer satisfaction reflects brand perception and loyalty, directly influencing repeat business and overall brand value.
Overall customer satisfaction for Hershey's Ice Cream is 73%, with a year-over-year decrease of 11.2 percentage points. Maryland shows high satisfaction (93%, up 35pp), while Florida exhibits lower satisfaction (71%, down 16.9pp). The CSAT fluctuates between 68.75 and 78.95 from May to July 2025.
Outlet count reflects brand reach and market penetration, influencing brand visibility and customer accessibility.
Hershey's Ice Cream has 11 outlets in Florida, 6 in Pennsylvania, 3 each in Maryland and Virginia, 2 each in North Carolina, New York, and Michigan, and 1 each in District of Columbia, Massachusetts and Connecticut. Florida has the most outlets.
Competitor analysis reveals key market rivals and customer preferences, enabling strategic positioning and competitive advantage.
The top competitors for Hershey's Ice Cream, based on customer cross-visitation, are McDonald's (21.54%), Taco Bell (15.38%), Wendy's (12.31%), Dairy Queen (10.77%), and Dunkin' (7.69%). This indicates that customers who visit Hershey's also frequent these establishments.
Traffic workload distribution reveals peak hours, enabling optimized staffing and resource allocation for better customer service.
Hershey's Ice Cream experiences peak traffic between 11 AM and 8 PM, with the highest workload occurring between 2 PM and 6 PM (51.84% - 53.30%). Traffic is lowest between midnight and 6 AM, suggesting overnight hours are not critical.
Segment analysis enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women show higher affinity (118%) compared to men (84%). Gen Z exhibits very high affinity (228%), Gen Y (100%) shows average affinity, while Gen X is under-indexed (47%). This data suggests targeted marketing is key.