Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Helados Sultana performance in the Mexico and how they change over time
See what factors influence Helados Sultana performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Helados Sultana' competitors in the Mexico
An analysis of Helados Sultana' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Helados Sultana is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Helados Sultana, with a Market Performance percentile of 99, is a leading brand in Mexico's Cafe & Restaurants industry. This high percentile indicates a strong market presence and significant customer preference compared to its competitors such as Tacos Atarantados, P.F. Chang's, Tantra | Best beach club in Tulum, Papa Guapa, Restaurante Sabor a mi and Kampai. The brand is within the top 1%.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for business growth and sustainability.
Helados Sultana's overall CSAT is 63%, a decrease of 6.7 percentage points year-over-year. CSAT varies by state: Tamaulipas shows high satisfaction (77%) with significant growth, while Nuevo León (62%) and Coahuila (58%) have decreased satisfaction. The trend shows increasing CSAT from May (56.65%) to July (69.46%) in 2025.
Outlet count reflects brand reach and expansion, indicating market penetration and growth potential across different regions.
Helados Sultana has 147 outlets in Nuevo León, 22 in Coahuila, and 10 in Tamaulipas. Chihuahua and Querétaro each have 1 outlet. Nuevo León accounts for the majority of the brand's presence, suggesting a strong regional focus.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting areas for differentiation.
Helados Sultana's top competitors based on cross-visitation are Carl's Jr. (13.94%), Tim Hortons (8.17%), Little Caesars (7.17%), KFC (7.17%), and Starbucks (6.97%). This indicates customers who visit Helados Sultana also frequent these fast-food and coffee chains.
Traffic Workload reveals peak hours and customer flow, enabling optimized staffing, inventory management, and targeted promotions.
Helados Sultana experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 6 PM (61.51%). Traffic is minimal during nighttime hours, starting to increase significantly from 8 AM onwards.
Understanding consumer segments allows for tailored marketing, enhancing engagement and resonance with specific demographic groups to boost ROI.
Helados Sultana's customer base shows a slightly higher affinity towards women (104%) than men (97%). There's a high affinity from Gen Y (126%) and Gen X (83%) has less affinity, indicating that younger generations are more engaged with the brand.