Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Helados Sultana performance in the Mexico and how they change over time
See what factors influence Helados Sultana performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Helados Sultana' competitors in the Mexico
An analysis of Helados Sultana' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Helados Sultana is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Helados Sultana's market performance is average/above average at the 54th percentile. This indicates a moderate market presence compared to competitors. Performance peers in the same percentile range include PICKUP COFFEE, LA GRAN LUCHA, Moma Sushi, Garrafaland - Plaza Patria, Los Legendarios, and Mora Mora.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
Overall customer satisfaction for Helados Sultana is 69%, a decrease of 1.7 percentage points year-over-year. Satisfaction varies by state, with Tamaulipas showing the highest CSAT at 84% and Nuevo León at 67%. This suggests regional differences in customer experience.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential across different geographic areas.
Helados Sultana has 153 outlets in Nuevo León, representing the largest concentration. Coahuila has 18 outlets, and Tamaulipas has 11. Chihuahua and Querétaro each have 1 outlet, indicating a limited presence in those states.
Competitor analysis identifies key rivals and customer overlap, guiding strategies to differentiate and capture market share effectively.
The top competitors for Helados Sultana, based on customer cross-visitation, are Carl's Jr. (11.17%), El Pollo Loco (6.91%), Tim Hortons (6.91%), Little Caesars (6.91%), and KFC (6.65%). This indicates shared customer interest in these brands.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service and operational efficiency.
Helados Sultana experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM (61.76%). Traffic is minimal during the early morning hours, indicating a need to adjust staffing accordingly.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
Women are slightly under-indexed (98) and Men are slightly over-indexed (101). Gen X is under-indexed (97), while Gen Y is significantly over-indexed (132), indicating a high affinity for Helados Sultana among this generation.