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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Helados Sultana performance in the Mexico and how they change over time
See what factors influence Helados Sultana performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Helados Sultana is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Helados Sultana' competitors in the Mexico
An analysis of Helados Sultana' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Helados Sultana's market performance is in the lower 41%, indicating a below average market standing. This means the brand captures less foot traffic compared to its peers. Performance peers in the same percentile range include MOMO Coffee, Buenas Migas, Nine Minutes Pizza, YOTAMA SUSHI BAR, El Señor Limon Suc. Tec, and Restaurante El Atrio del Mayab.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Helados Sultana, based on cross-visitation, are Carl's Jr. (11.54%), Little Caesars (10.10%), KFC (8.65%), El Pollo Loco (7.21%), and Starbucks (7.21%). This indicates that customers who visit Helados Sultana also frequently visit these fast-food and coffee chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Helados Sultana experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM (60.80%). This data suggests the need for increased staffing and resource allocation during these peak hours to maintain service quality.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Helados Sultana's customer base shows a high affinity towards women (index 89) and men (index 109). Among generations, Gen X is overrepresented (index 143), Gen Y is underrepresented (index 57), and Gen Z shows a very high affinity (index 270), suggesting targeted marketing towards Gen Z could be particularly effective.