Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Helados Frody performance in the Mexico and how they change over time
See what factors influence Helados Frody performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Helados Frody is ahead of most brands
Sample of brands in the same percentile
An analysis of Helados Frody' competitors in the Mexico
An analysis of Helados Frody' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Helados Frody's market performance is at the 57th percentile, indicating an average/above average market standing. This means the brand performs better than approximately 57% of its competitors in terms of foot traffic. Performance peers in the same percentile range include El Sirloin de la Roma " Del Valle", El Sirloin de la Roma, MERMELADA COCINA QUE RECONFORTA., Nutrisa, Mochomos Arcos Bosques, and Mi Viejo Pueblito.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation in the Cafe & Restaurants sector.
Helados Frody has 7 outlets in Morelos and 5 in the State of Mexico. Morelos represents 100% of the brand's outlet presence in the analyzed locations, while the State of Mexico accounts for 71.43%. This shows a stronger presence in Morelos compared to the State of Mexico.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts in the Cafe & Restaurants landscape.
The top competitors for Helados Frody, based on customer cross-visitation, are La Casa de Toño (8.65%), Starbucks (6.25%), Little Caesars (5.77%), VIPS (5.29%), and McDonald's (4.81%). This indicates that customers who visit Helados Frody also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours in Cafe & Restaurants.
Helados Frody experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 4:00 PM (62.24%). There is no traffic between midnight and 11:00 AM. This data suggests the need for increased staffing and resource allocation during afternoon hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
Helados Frody's customer base shows a higher affinity towards women (114%) compared to men (88%). Among generations, Gen Z exhibits the highest affinity (272%), followed by Gen X (140%) and Gen Y (57%). This suggests that Gen Z and women are overrepresented in Helados Frody's customer base.