Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Heidi's Brooklyn Deli is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Heidi's Brooklyn Deli performance in the United States and how they change over time
See what factors influence Heidi's Brooklyn Deli performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Heidi's Brooklyn Deli' competitors in the United States
An analysis of Heidi's Brooklyn Deli' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heidi's Brooklyn Deli holds a leading market position with a percentile of 97, indicating a strong competitive presence. This top 3% placement reflects significant customer preference compared to its peers like Derby City Pizza Co, Enat Ethiopian, Shashlik House, Bar-B-Cutie SmokeHouse, The Twelve Thirty Club, and Snap Thai Fish House, who share the same percentile.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Monitoring CSAT identifies areas for improvement in service and product quality.
Heidi's Brooklyn Deli's overall CSAT is 68%, a decrease of 10.3 percentage points year-over-year. Maine shows a CSAT of 73%, while Colorado shows 67%. The declining trend suggests a need to investigate factors impacting customer experiences and implement targeted improvements to boost satisfaction.
Average Check indicates the average spending per customer, reflecting pricing strategy effectiveness and customer purchasing behavior. It drives revenue insights.
Heidi's Brooklyn Deli's overall average check is $18.1, a 3.7% increase year-over-year. Maine's average check is $18.2 USD, while Colorado's is $18 USD. The increase suggests successful pricing strategies or customers buying more per visit, contributing to higher revenue.
Outlet count indicates brand reach and expansion. Tracking outlets by location informs geographic strategy and market penetration effectiveness.
Heidi's Brooklyn Deli has 9 outlets in Colorado, 2 in Maine, and 1 in Wyoming. Colorado represents the largest market presence. Monitoring these numbers helps guide expansion strategies and resource allocation across different states.
Competitive analysis identifies key rivals and customer preferences, informing strategies to differentiate and gain market share effectively.
Heidi's Brooklyn Deli's top competitors based on customer cross-visitation are Chipotle Mexican Grill (11.69%), Chick-fil-A (9.09%), McDonald's (7.79%), Wendy's (7.79%), and Applebee's Grill + Bar (6.49%). Understanding these competitive overlaps informs strategies to attract and retain customers in a competitive market.
Traffic workload shows peak hours, enabling staffing optimization and efficient resource allocation to match demand effectively.
Heidi's Brooklyn Deli experiences peak traffic between 11 AM and 2 PM, with the highest workload around 12 PM (60.91%). Traffic starts building at 6 AM, peaking midday and gradually decreasing into the evening. Resource allocation should align with these peak traffic hours.
Consumer segmentation informs targeted marketing by understanding audience demographics, enabling personalized messaging and increased engagement.
Heidi's Brooklyn Deli's customer base shows a higher affinity towards women (85) and men (114). Gen X has an affinity index of 119, Gen Y has 92 and Gen Z has 54. These affinity values enable targeted marketing and product positioning, improving customer acquisition and retention.