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Managing Partner, Global Business Development
See what factors influence Heavenly Desserts performance in the United Kingdom and how they change over time
See what factors influence Heavenly Desserts performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Heavenly Desserts' competitors in the United Kingdom
An analysis of Heavenly Desserts' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Heavenly Desserts is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heavenly Desserts holds a leading position with a market performance percentile of 99 in the United Kingdom's Cafe & Restaurants industry. This signifies a substantial market share and strong customer preference, placing it in the top 1% of brands. Performance peers in the same percentile range include Black Sheep Coffee, Las Iguana's, Slug & Lettuce, Boom Battle Bar, Pho, and Pizza Pilgrims.
Customer satisfaction is crucial for brand loyalty and repeat business, directly impacting revenue and long-term success.
Heavenly Desserts' overall customer satisfaction (CSAT) is 89%, a decrease of 3.3 percentage points year-over-year. Scotland shows the highest CSAT at 92%, while Wales has the lowest at 78%. This decline warrants investigation into factors impacting customer experience, particularly in England and Wales.
Average check reveals customer spending habits and contributes to overall revenue generation. Monitor to optimize pricing and promotions.
The overall average check for Heavenly Desserts is £17.2, a 1% increase year-over-year. Scotland has a higher average check (£17.7) compared to England (£17.1). The increase indicates customers are spending slightly more per visit, potentially due to menu adjustments or increased order sizes.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, guiding strategic decisions.
The top competitors for Heavenly Desserts, based on cross-visitation, are McDonald's (3.57%), KFC (2.74%), Nando's (2.36%), Pepe's (2.17%), and German Doner Kebab (2.10%). These brands capture a portion of Heavenly Desserts' customer base, suggesting opportunities to differentiate and enhance customer loyalty.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences, optimizing ROI.
Heavenly Desserts shows a high affinity with women (120 index) and Gen Y (134 index), and Gen Z (139 index). This suggests these segments are strongly represented among Heavenly Desserts' customers. Men and Gen X are under-indexed (85 and 51 index, respectively), indicating areas for potential growth through targeted campaigns.