Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Las Iguana's performance in the United Kingdom and how they change over time
See what factors influence Las Iguana's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Las Iguana's' competitors in the United Kingdom
An analysis of Las Iguana's' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Las Iguana's is in the top 23% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Las Iguana's holds the 77th percentile, indicating an average/above average market performance. This means the brand outperforms 77% of its competitors. Performance peers in the same percentile range include Franco Manca, Heavenly Desserts, and Royal Nawaab.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Las Iguana's boasts a high overall customer satisfaction at 91%, with a slight increase of 0.1 percentage points year-over-year. Wales shows the highest satisfaction (93%), while Scotland experienced a decrease (-9.4pp). This suggests strong customer loyalty overall, with regional variations.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Las Iguana's is £36.3, a 3.5% increase year-over-year. England has the highest average check (£36.6), while Scotland's is the lowest (£31.4). This indicates increased customer spending, with regional differences in average transaction value.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Las Iguana's has 46 outlets in England, 4 in Wales, and 3 in Scotland. The concentration of outlets in England suggests a strategic focus on this region for market penetration and brand visibility.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Las Iguana's, based on customer cross-visitation, are McDonald's (4.31%), Turtle Bay (3.32%), and JD Wetherspoon (3.14%). This highlights the competitive landscape and shared customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Las Iguana's experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (51.67%). Minimal traffic occurs between midnight and 10:00. This data informs staffing and operational adjustments to meet customer demand.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Las Iguana's shows a high affinity with women (135 index) and Gen Z (193 index). Gen X is under-indexed (72). This suggests that women and Gen Z are overrepresented among Las Iguana's customers, while Gen X is underrepresented.