Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Hanamasa performance in the Indonesia and how they change over time
See what factors influence Hanamasa performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Hanamasa' competitors in the Indonesia
An analysis of Hanamasa' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Hanamasa is in the top 2% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hanamasa holds a leading position at the 98th percentile. This indicates a strong market presence. Peers include Baia Nonna X Little Red Dot, Gokana Ramen, The Carpenters Steak, The Coffee Academics, Warkop Mie Agam, and Kedai Steak Nusantara.
Customer satisfaction shows brand's success in meeting customer expectations, directly impacting loyalty, reputation, and business growth.
Hanamasa boasts an 82% overall customer satisfaction, up 10.8pp year-over-year. Java shows strong satisfaction (84%), while Lesser Sunda Islands show lower satisfaction (64%). This suggests regional differences in customer experience.
Average check measures the average amount customers spend per visit. This provides insights into spending habits and revenue trends.
Hanamasa's average check is 219.4K IDR, down 1.7% year-over-year. The Java region shows an average check of 218.2K IDR with no growth. Fluctuations are visible within the period.
Number of outlets reflect brand reach and market penetration, indicating expansion efforts and accessibility to customers across regions.
Hanamasa has 15 outlets in Java and 1 in Lesser Sunda Islands. This indicates a concentration in Java, with room for expansion in other regions. Further data on outlet growth is not available.
Competitor analysis identifies key players and their cross-visitation rates, informing strategies to strengthen market position and retain customers.
Hanamasa's top competitors based on customer cross-visitation are Solaria (8.08%), KFC (8.08%), McDonald's (8.08%), Point Coffee (5.05%), and J.CO Donuts & Coffee (4.04%).
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and optimized service delivery during busy periods.
Hanamasa experiences peak traffic between 17:00 and 19:00, with the highest workload at 19:00 (73.81%). Traffic is minimal between 0:00 and 10:00. This informs staffing and resource allocation.
Understanding consumer segments allows tailoring marketing, matching product/service offerings, and improving engagement/loyalty among different demographic groups.
Hanamasa's customer base shows high affinity for Women (83%). By generation, Gen X is strongly overrepresented (219%), while Gen Y (93%) and Gen Z (44%) are underrepresented relative to the average consumer.