Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hanamasa performance in the Indonesia and how they change over time
See what factors influence Hanamasa performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hanamasa is in the lower 32% of brands
Sample of brands in the same percentile
An analysis of Hanamasa' competitors in the Indonesia
An analysis of Hanamasa' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hanamasa's market performance is in the lower 32%, indicating a below average market standing. This means Hanamasa captures less foot traffic compared to its peers. Competitors in the same range include Bang Bang Noodles, Acaii Tea, Sushi Yay! - Ahmad Yani Bandung, Pakuwon Mall Jogja, Almaz Fried Chicken - Bukittinggi, and Waroeng Bamboe Lesehan Sidomulyo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Hanamasa's overall CSAT is 86%, a 14.6 percentage point increase year-over-year, indicating improved customer happiness. Java shows 87% CSAT, while Lesser Sunda Islands has 71%. The CSAT trend shows fluctuation, peaking at 94% in June 2025 and decreasing to 79.01% by August 2025.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting, impacting profitability.
Overall average check data is unavailable. In Java, the average check is 234.9K IDR with no growth data. The average check fluctuated between 215131.58 IDR in June 2025 and 255833.33 IDR in July and August 2025.
Outlet count indicates market reach, influencing brand visibility and accessibility, driving revenue potential.
Hanamasa has 15 outlets in Java and 1 in Lesser Sunda Islands. This distribution highlights a concentration of outlets in Java, suggesting a stronger presence in that region.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Hanamasa's top competitors based on customer cross-visitation are McDonald's (8.33%), Point Coffee (7.14%), Pizza Hut (4.76%), KFC (4.76%), and Kopi Kenangan (4.76%). This indicates that customers who visit Hanamasa also frequent these brands.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better service and efficiency.
Hanamasa experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload at 60.19% at 7:00 PM. Traffic is minimal between midnight and 10:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns.
Women are overrepresented among Hanamasa's consumers (affinity index of 81), while men are significantly overrepresented (affinity index of 126). Gen X is highly overrepresented (affinity index of 217), Gen Y is slightly underrepresented (affinity index of 93), and Gen Z is underrepresented (affinity index of 31).