Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Point Coffee performance in the Indonesia and how they change over time
See what factors influence Point Coffee performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Point Coffee is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Point Coffee' competitors in the Indonesia
An analysis of Point Coffee' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Point Coffee holds the 99th percentile in market performance, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors like Ta Wan and Dapur Solo.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and revenue within the competitive cafe industry.
Point Coffee's overall customer satisfaction is 70%, a decrease of 9.1 percentage points year-over-year. Satisfaction varies by region, with Sulawesi at 81% and Sumatra at 54%, indicating regional differences in customer experience.
Average check reveals customer spending habits and is a key indicator of revenue generation and pricing strategy effectiveness.
The overall average check for Point Coffee is 32.5K IDR, a 6% decrease year-over-year. Sumatra shows the highest average check at 35.1K IDR, while Sulawesi has the lowest at 20.3K IDR.
Outlet count indicates brand reach and accessibility, directly impacting market penetration and revenue potential.
Point Coffee has a significant presence in Java with 733 outlets. Sumatra follows with 167 outlets, demonstrating varied regional market coverage across Indonesia.
Identifying top competitors based on customer cross-visitation helps refine competitive strategies and understand consumer preferences.
Kopi Kenangan, KFC, and Pizza Hut are the top competitors visited by Point Coffee's customers. Kopi Kenangan leads with a cross-visitation rate of 5.03%, indicating shared customer interest.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Point Coffee experiences peak traffic between 17:00 and 20:00, with traffic gradually increasing from 6:00. The highest traffic workload is at 19:00 (57.93%) signaling the importance of evening hours.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies based on affinity insights.
Point Coffee has a high affinity with Women (73%) and Men (122%), and Gen X (120%) and Gen Y (110%) over indexing, compared to Gen Z (67%) which shows they are under indexed.