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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Great American Cookies performance in the United States and how they change over time
See what factors influence Great American Cookies performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Great American Cookies is in the lower 32% of brands
Sample of brands in the same percentile
An analysis of Great American Cookies' competitors in the United States
An analysis of Great American Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Great American Cookies holds the 32nd percentile in market performance, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include LongBoard Bar and Grill, Figaro's Pizza, Anchovies and Salt, Category 10, Ampersea, and Ramen Nagi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores often correlate with repeat business.
Great American Cookies boasts an overall CSAT of 82%, a 7.2 percentage point increase year-over-year, indicating improved customer happiness. Georgia leads with 96% CSAT, followed by Texas at 82%. The CSAT trend shows a rise from June to August 2025, peaking at 90.71%.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Great American Cookies has the highest number of outlets in Texas (38), followed by Georgia (10). Kentucky has 5 outlets, while Alabama and Ohio each have 4. Louisiana and Tennessee have 3, and Oklahoma, Florida and Mississippi each have 2 outlets.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
The top competitors for Great American Cookies, based on customer cross-visitation, are Chick-fil-A (12.99%), McDonald's (11.69%), Pizza Hut (11.69%), Starbucks (10.39%), and Wendy's (10.39%). This indicates a significant overlap in customer base with these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient operations and customer satisfaction.
Great American Cookies experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring between 2 PM and 4 PM (55.16% and 55.60% respectively). Traffic is minimal before 10 AM and after 9 PM.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
Great American Cookies' customer base shows a high affinity among women (122 index) and Gen Z (215 index), indicating these segments are overrepresented. Men are underrepresented (79 index). Gen Y also shows high affinity (121 index), while Gen X is underrepresented (38 index).