Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence China Kitchen performance in the United States and how they change over time
See what factors influence China Kitchen performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
China Kitchen is in the top 3% of brands
Sample of brands in the same percentile
An analysis of China Kitchen' competitors in the United States
An analysis of China Kitchen' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
China Kitchen's market performance is at the 97th percentile, which indicates a leading position. This means it outperforms 97% of its competitors. Peers in a similar range include O'Malley's Irish Pub, Scotty P's, Good Ole Days Sports Grille, Vybez Restaurant & Lounge, Deadwood Soda Saloon & Deadwood Dogs, and Balistreri's. This strong position suggests a significant competitive advantage.
Customer satisfaction (CSAT) indicates loyalty and affects brand perception. Monitoring CSAT helps identify areas needing improvement to retain and attract customers.
China Kitchen's overall customer satisfaction is 56%, a decrease of 20 percentage points year-over-year. Satisfaction varies by state, with Texas at 73% and Florida at only 19%. There is a significant drop in all the states. This indicates a potential issue in service delivery or product quality that needs attention to improve customer loyalty.
Average check reflects spending per customer, impacting revenue. Monitoring trends helps optimize pricing and offerings for maximum profitability.
China Kitchen's overall average check is $21.30, a slight increase of 1.2% year-over-year. South Carolina has an average check of $19.70. The range between $16.18 and $24.05 suggests variability that may be related to menu updates or seasonal promotions. A closer look into the data for each state is needed.
Outlet count reflects market presence and growth. Monitoring outlet distribution aids strategic expansion and market coverage decisions.
China Kitchen has multiple outlets across the United States, with South Carolina and Pennsylvania each having 4. California has 3, while Virginia, New York, Florida, and North Carolina each have 2. Delaware, Iowa and Maryland each have 1. This geographical spread indicates a broad market reach, with potential for further targeted expansion.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and differentiate the brand.
China Kitchen's top competitors based on cross-visitation are McDonald's (22.73%), Wendy's (9.09%), Taco Bell (7.58%), Burger King (7.58%), and IHOP (6.06%). This data suggests China Kitchen's customers also frequent fast-food chains, indicating a potential need to compete on speed and price or differentiating on quality and experience.
Traffic workload insights optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
China Kitchen experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (59.48%). Traffic is minimal between 0:00 and 10:00. This information can be used to optimize staffing levels and operational efficiency, to minimize costs and ensure customers are served efficiently during peak hours.
Understanding consumer demographics allows targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand relevance.
China Kitchen's customer base shows higher affinity for women (97%) and men (103%). Regarding generational segments, Gen X (115%) and Gen Y (100%) show the strongest affinity, while Gen Z (41%) is underrepresented. This suggests a need to adapt marketing strategies to better resonate with Gen Z consumers and maintain the loyalty of Gen X and Y.