Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grandy's performance in the United States and how they change over time
See what factors influence Grandy's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grandy's' competitors in the United States
An analysis of Grandy's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Grandy's is in the lower 36% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grandy's market performance is at the 36th percentile, indicating a below average market position. This means Grandy's captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Miami Grill, Mr D'z Route 66 Diner, Bawarchi Biryani Point, Spinelli's, Zeppe's Pizzeria, and 13 Coins.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Grandy's overall CSAT is 59%, a 2.5 percentage point increase year-over-year. Georgia shows the highest CSAT at 90%, while New Mexico has the lowest at 42% with a decrease of 5 percentage points. This suggests customer experience varies significantly by location.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Grandy's overall average check is $15.10, a decrease of 8.4% year-over-year. Michigan has the highest average check at $18.10, while Oklahoma's is $12.10. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Grandy's has 15 outlets in Texas, 5 in Oklahoma, 2 in Michigan, and 1 each in Georgia and New Mexico. Texas accounts for the majority of Grandy's locations, highlighting its importance as a key market.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals which brands attract similar customer segments.
Grandy's top competitors based on cross-visitation are McDonald's (26.07%), Whataburger (14.22%), Wendy's (9.95%), Chick-fil-A (9.48%), and Sonic Drive-In (8.53%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Grandy's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 12:00 PM (65.10). Traffic is lowest between 3:00 AM and 5:00 AM. This data informs staffing and operational decisions.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Grandy's customer base shows a higher affinity index for women (86) and men (113). Among generations, Gen X is overrepresented (114), while Gen Y (82) and Gen Z (47) are underrepresented. This suggests marketing should focus on Gen X and consider strategies to attract younger demographics.