Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Gigi Coffee performance in the Malaysia and how they change over time
See what factors influence Gigi Coffee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gigi Coffee' competitors in the Malaysia
An analysis of Gigi Coffee' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gigi Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gigi Coffee holds a leading market position in Malaysia's Cafe & Restaurants industry with a percentile of 99. This indicates a strong competitive advantage, suggesting higher customer preference and traffic compared to most peers. Peers in a similar range include Sushi Mentai.
Customer satisfaction (CSAT) is a key indicator of brand loyalty and service quality, impacting long-term revenue and brand reputation.
Gigi Coffee demonstrates high customer satisfaction with an overall CSAT of 84%, a significant 13.1 percentage point increase year-over-year. Kedah leads with 98% satisfaction, indicating strong performance in that state. The CSAT trend fluctuates between 82.08 and 86.78 during the period.
Average check (AvgCheck) indicates how much customers spend per transaction, influencing revenue and reflecting perceived value.
Gigi Coffee's overall average check is 21.2 MYR, a 16% increase year-over-year, suggesting customers are spending more. Perak has the highest average check at 29.7 MYR. The average check trend fluctuates between 20.22 and 22.3 MYR.
The number of outlets reflects brand reach and market penetration, directly impacting accessibility and potential revenue streams.
Gigi Coffee has a significant presence in Malaysia, particularly in Selangor with 44 outlets. Kuala Lumpur follows with 29 outlets, demonstrating a strong urban presence. Outlet distribution indicates key market areas for Gigi Coffee.
Identifying key competitors through cross-visitation helps refine competitive strategies and understand customer preferences.
Gigi Coffee's primary competitors based on customer cross-visitation include ZUS Coffee (12.88%), McDonald's (5.08%), and KFC (4.75%). ZUS Coffee has significantly more cross-visitation than the other competitors. This highlights the competitive landscape and customer choice dynamics.
Traffic workload analysis by hour reveals peak operational periods, enabling efficient staffing and resource allocation.
Gigi Coffee experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload occurring around 6:00 PM (54.11%) and 7:00 PM (54.25%). Traffic is minimal during early morning hours. Understanding this workload distribution can optimize staffing and service.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, improving ad relevance and ROI.
Gigi Coffee's customer base shows high affinity for women (index 120) compared to men (index 84). Among generations, Gen X shows a slightly higher affinity (index 109) compared to Gen Y (index 96) and Gen Z (index 103). This suggests targeted campaigns could focus on female Gen X consumers.