Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Full Moon Bar-B-Que performance in the United States and how they change over time
See what factors influence Full Moon Bar-B-Que performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Full Moon Bar-B-Que' competitors in the United States
An analysis of Full Moon Bar-B-Que' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Full Moon Bar-B-Que is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Full Moon Bar-B-Que's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading position. This reflects high customer preference and a strong competitive advantage. Performance peers in a similar range include Pulp Juice and Smoothie Bar, Fish Tales, Shay’s Steaks, Jack Allen's Kitchen, Bombay Spice II, and Charleston Sports Pub.
Customer satisfaction is crucial for brand loyalty and repeat business. Monitoring CSAT helps understand customer perception and identify areas for improvement.
Full Moon Bar-B-Que shows a 70% overall customer satisfaction, with a 0.9pp increase year-over-year. Alabama leads with 71% CSAT, while Mississippi shows a significant 14pp increase to 61%. The CSAT fluctuated between 66.52 and 73.36 during the period, revealing the brand's positive reputation among customers, with potential for further growth in Mississippi.
Average check indicates spending per customer, influencing revenue. Tracking changes helps assess pricing strategy and customer spending habits.
Full Moon Bar-B-Que's average check is $20.70, a 6.20% decrease year-over-year. Alabama's average check is $20.60. The average check varied between $19.48 and $21.73 during the period, suggesting a need to evaluate pricing strategies and promotional offers to boost spending.
Number of outlets reflects brand reach and growth. Tracking outlet distribution reveals market penetration and expansion strategies.
Full Moon Bar-B-Que has 15 outlets in Alabama and 1 in Mississippi. The concentration in Alabama suggests a strong regional presence, while the single outlet in Mississippi indicates potential for expansion in that market.
Understanding competitors reveals market dynamics and helps refine competitive strategies for attracting and retaining customers.
McDonald's (17.31%) shows the highest cross-visitation with Full Moon Bar-B-Que customers, followed by Jack's (13.46%), Waffle House (9.62%), Burger King (9.62%), and Chick-fil-A (9.62%). This indicates these brands attract a similar customer base.
Traffic workload patterns help optimize staffing and resource allocation. Identifying peak hours ensures efficient service and customer satisfaction.
Full Moon Bar-B-Que's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (70.56%). Traffic is minimal before 10:00 AM and after 9:00 PM. Staffing should be maximized during peak hours to maintain service quality.
Consumer segment insights inform targeted marketing. Understanding gender and generation mix helps tailor campaigns and product offerings effectively.
Full Moon Bar-B-Que's customer base shows a higher affinity among Women (89%) and Men (110%). Among generations, Gen X is overrepresented (109%), while Gen Y (87%) and Gen Z (84%) are underrepresented. Marketing efforts should consider these demographic insights to improve reach to Gen Y and Z.