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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Fournos performance in the South Africa and how they change over time
See what factors influence Fournos performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fournos' competitors in the South Africa
An analysis of Fournos' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fournos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fournos, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in South Africa. This indicates a strong market presence, with Fournos capturing a significant share of customer traffic. Performance peers in the same percentile range include Hooters, GH On Festival, Chocolat Bistro, Peregrine Farm Stall, Quay Four Restaurant and Old Town Italy.
Customer satisfaction is crucial to brand loyalty and repeat business. Monitoring CSAT helps to identify areas for service and product improvement.
Fournos' overall customer satisfaction (CSAT) is 59%, a decrease of 8.7 percentage points year-over-year. This decline suggests potential issues in service or product quality that warrant investigation. CSAT in Gauteng is also 59%, mirroring the overall trend.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend.
Fournos' overall average check is 211.5 ZAR, an increase of 22.9% year-over-year. This increase suggests customers are spending more per visit, possibly due to menu changes, successful promotions, or increased prices. The average check in Gauteng is also 211.5 ZAR.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
Fournos has 12 outlets in Gauteng, South Africa. This indicates a focused regional presence. Further analysis would be needed to determine the strategic rationale for this concentration.
Competitor analysis identifies key rivals for market share, revealing customer preferences and competitive landscape dynamics.
Fournos' top competitors, based on customer cross-visitation, are McDonald's (22.03%), KFC (21.19%), Spur (13.56%), Mugg & Bean (13.56%), and Nando's (10.17%). This suggests Fournos customers also frequent fast-food chains and casual dining restaurants.
Understanding traffic workload by hour allows businesses to optimize staffing, manage resources, and enhance customer experience.
Fournos experiences peak traffic between 12:00 and 13:00, with traffic gradually increasing from 6:00 to 12:00, then gradually decreasing until 18:00. There is no traffic from 19:00 to 5:00. This data indicates that Fournos is primarily a daytime establishment.
Analyzing consumer segments by gender and generation informs targeted marketing, product positioning, and customer engagement strategies.
Women are highly represented among Fournos customers, with an affinity index of 91. Men are also overrepresented, with an affinity index of 107. Gen Y (140) and Gen Z (229) are strongly overrepresented, indicating high affinity for the brand within these generational segments.