Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Five Star Chicken performance in the United States and how they change over time
See what factors influence Five Star Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Five Star Chicken' competitors in the United States
An analysis of Five Star Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Five Star Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe and restaurant industry.
Five Star Chicken holds a leading market performance percentile of 99 in the United States' Cafe & Restaurants industry, indicating a strong competitive position. This suggests it captures a significant share of customer traffic compared to peers like Pizza Patrón, Sabor Latin Street Grill, and others in the 99th percentile.
Customer satisfaction (CSAT) reflects customer sentiment. Analyzing CSAT trends helps identify areas for service improvement and customer loyalty enhancement.
Five Star Chicken's overall CSAT is 88%, a decrease of 2.6 percentage points year-over-year. Florida shows a CSAT of 89% with a slight decrease, while North Carolina has a significantly lower CSAT of 63% with a substantial decrease, suggesting areas for targeted service improvements in North Carolina.
Average check reveals spending habits, which are crucial for revenue optimization and strategic pricing adjustments in the competitive cafe and restaurant sector.
Five Star Chicken's average check is $19.9, showing a 4.2% increase year-over-year. Florida has an average check of $19.6 with no growth. The average check fluctuates between $19.36 and $20.38 during the period, indicating moderate variability in customer spending.
Tracking outlet numbers indicates brand expansion, market reach, and investment in growth. It's a key metric for assessing brand presence.
Five Star Chicken has 24 outlets in Florida, 1 in North Carolina, and 1 in Kentucky. The concentration of outlets in Florida suggests a strong regional presence, while the limited presence in other states indicates potential for expansion.
Competitor analysis identifies key rivals and customer preferences, guiding strategies for market share and competitive advantage in the cafe and restaurant industry.
The top competitors for Five Star Chicken, based on cross-visitation, are McDonald's (10.89%), Taco Bell (5.06%), Chick-fil-A (4.67%), Dunkin' (3.89%), and Wendy's (3.89%). This indicates customers who visit Five Star Chicken also frequently visit these fast-food chains.
Understanding traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation to meet customer demand.
Five Star Chicken experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 6 PM. Traffic is minimal between 3 AM and 9 AM, suggesting operational adjustments may be needed to optimize resource allocation during peak and off-peak hours.
Consumer segment analysis by gender and generation informs targeted marketing, enabling tailored strategies to enhance customer engagement and brand affinity.
The affinity index for Women and Men is 100%, suggesting a balanced gender representation. Gen X exhibits a high affinity (120%), while Gen Y shows a moderate affinity (95%). Gen Z demonstrates an under-indexed affinity (33%), indicating potential opportunities to engage this segment more effectively.