Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Five Star Chicken performance in the United States and how they change over time
See what factors influence Five Star Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Five Star Chicken is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Five Star Chicken' competitors in the United States
An analysis of Five Star Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Star Chicken's market performance is in the lower 41%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Havana Vieja, Tandoori Lounge, El Vaquero Mexican Restaurant, Tacos Calafia, Chalong NYC, and Guacado Mexican Grill.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business. Higher CSAT generally leads to better brand perception.
Five Star Chicken's overall CSAT is 88%, a decrease of 3 percentage points year-over-year. Florida shows a CSAT of 89%, while North Carolina has a lower CSAT of 66%. The trend shows CSAT fluctuating between 85.42% and 89.77% during the reporting period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Five Star Chicken is $19.90, a 4% increase year-over-year. In Florida, the average check is $19.80, showing no growth. The average check fluctuated between $19.36 and $20.66 during the reporting period.
The number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Five Star Chicken has 24 outlets in Florida, 1 in North Carolina, and 1 in Kentucky. Florida accounts for the majority of the brand's outlets, representing 92.31% of the total locations.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Five Star Chicken's top competitors, based on customer cross-visitation, are McDonald's (10.19%), Chick-fil-A (6.37%), Wendy's (5.73%), Taco Bell (5.73%), and IHOP (4.46%). This indicates that customers who visit Five Star Chicken also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation.
Five Star Chicken experiences peak traffic between 5 PM and 6 PM (60.40% and 62.19% respectively). Traffic is lowest between 4 AM and 9 AM. This data suggests focusing resources during evening hours to maximize sales.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
Five Star Chicken's customer base shows a high affinity for women (97%) and men (103%). Gen X is overrepresented (129%), while Gen Y (91%) and Gen Z (13%) are underrepresented. This suggests Gen X has a higher-than-average engagement with the brand.