Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Five Guys performance in the Germany and how they change over time
See what factors influence Five Guys performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Five Guys' competitors in the Germany
An analysis of Five Guys' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Five Guys is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Guys' market performance in Germany is at the 64th percentile, indicating an average/above average market standing. This means Five Guys attracts more customers than approximately 64% of its competitors. Performance peers in the same range include Vapiano, NORDSEE, Cafe Del Sol, Coffee Fellows - Kaffee, Bagels, Frühstück, and Cafe & Bar Celona.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Five Guys in Germany has an overall customer satisfaction of 65%, a 1.1 percentage point increase year-over-year. Hesse shows the highest satisfaction at 73%, while Brandenburg experienced a decrease. This indicates generally positive customer experiences, with regional variations that may warrant further investigation.
Average check reveals customer spending habits, influencing revenue and profitability strategies for the brand.
The average check for Five Guys in Germany is 20.2 EUR, a decrease of 0.8% year-over-year. Rhineland-Palatinate has the highest average check at 22 EUR. This suggests customers are spending slightly less per visit compared to last year, potentially due to menu changes or economic factors.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Five Guys has the most outlets in North Rhine-Westphalia (11), followed by Baden-Württemberg and Bavaria (5 each). This distribution highlights key regions for the brand's presence in Germany, with potential for expansion in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Five Guys in Germany, based on cross-visitation, are McDonald's (9.98%), Burger King (6.18%), KFC (4.31%), L'Osteria (4.06%), and Starbucks (2.96%). This indicates that customers who visit Five Guys also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Five Guys experiences peak traffic between 12:00 and 18:00, with the highest workload around 17:00-18:00. Traffic is minimal during early morning hours. This data helps optimize staffing levels to meet customer demand throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with key demographics.
Five Guys' customer base in Germany shows a high affinity towards women (69% affinity) and over-indexed for Gen Y (132% affinity) and Gen Z (119% affinity). Gen X is under-indexed (79% affinity). This suggests marketing efforts should focus on these demographics to maximize impact.