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Managing Partner, Global Business Development
See what factors influence Five Guys performance in the Germany and how they change over time
See what factors influence Five Guys performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Five Guys' competitors in the Germany
An analysis of Five Guys' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Five Guys is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Five Guys is in the top 1% in Germany, indicating a leading market position. This shows strong brand preference compared to competitors like Coffee Fellows, NORDSEE, Cafe Del Sol, Vapiano, Cafe & Bar Celona and Abacco's Steakhouse, which are in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth. High CSAT scores often translate to repeat business and positive word-of-mouth.
Five Guys' overall customer satisfaction in Germany is 64%, a 1.6 percentage point increase year-over-year. Brandenburg shows the highest CSAT at 74%, with a slight decrease, while Rhineland-Palatinate has seen significant growth of 18.5pp to 69%.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall customer value to the business.
The overall average check for Five Guys in Germany is 20.2 EUR, a 1.3% decrease year-over-year. Rhineland-Palatinate leads with an average check of 22 EUR. Schleswig-Holstein and Hesse average 21.6 EUR.
Outlet count indicates brand reach and market presence. Growth in outlet numbers shows expansion and potential for increased revenue and customer access.
Five Guys has the most outlets in North Rhine-Westphalia (11), followed by Baden-Württemberg and Bavaria (5 each). Hesse has 3 outlets, while Rhineland-Palatinate and Lower Saxony each have 2.
Competitor analysis reveals key rivals and customer preferences, informing strategies to gain market share and differentiate offerings.
Five Guys' customers in Germany also frequently visit McDonald's (9.98%), Burger King (6.18%), KFC (4.31%), L'Osteria (4.06%), and Starbucks (2.96%). This cross-visitation highlights these brands as key competitors.
Traffic workload analysis identifies peak hours, helping optimize staffing, manage inventory, and enhance customer experience during busy periods.
Traffic at Five Guys in Germany peaks between 10:00 and 22:00, with the highest traffic workload observed between 17:00 and 18:00. Traffic is minimal between midnight and 10:00.
Understanding consumer segments informs marketing and positioning. Affinity reveals segments that are more engaged with the brand.
Five Guys in Germany shows over-representation within male (118 index) and Gen Y (132 index) and Gen Z (124 index) segments and under-representation within female (69 index) and Gen X (78 index) segments, indicating a stronger affinity among these demographics.