Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Vapiano performance in the Germany and how they change over time
See what factors influence Vapiano performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vapiano' competitors in the Germany
An analysis of Vapiano' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vapiano is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vapiano holds a leading market performance in Germany's Cafe & Restaurants industry, securing its position in the top 1%. This indicates a strong customer preference. Performance peers in a similar range include Abacco's Steakhouse, NORDSEE, dean&david, Five Guys, Enchilada, and Coffee Fellows - Kaffee, Bagels, Frühstück.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations. Higher CSAT often correlates with increased loyalty and positive word-of-mouth.
Vapiano's overall customer satisfaction in Germany is at 63%, showing a 3.3 percentage point increase year-over-year. Rhineland-Palatinate shows the highest CSAT at 89%, while Hesse has the lowest at 63% with a decrease. This mixed performance suggests regional variations in customer experiences that need to be addressed.
Average check is crucial for assessing revenue per customer. Monitoring this metric helps optimize pricing strategies and identify opportunities for upselling.
Vapiano's overall average check in Germany is €21.20, a decrease of 1.4% year-over-year. Hesse has the highest average check at €23.40. The decrease suggests a potential shift in customer spending habits, requiring an evaluation of menu pricing and customer value perception.
Outlet count indicates a brand's physical presence and market reach. Expansion or contraction trends can reflect strategic growth decisions.
Vapiano has 12 outlets in North Rhine-Westphalia, marking the highest concentration in Germany. Other states such as Lower Saxony, Saxony, Bavaria, Hesse and Baden-Württemberg have fewer locations, which might reflect regional market strategies. Rhineland-Palatinate has only one outlet.
Competitor analysis identifies key players vying for the same customer base, enabling strategic positioning and differentiation efforts.
McDonald's (9.79%) is Vapiano's top competitor based on cross-visitation, followed by L'Osteria (5.17%) and Burger King (5.08%). Starbucks (2.12%) and Frittenwerk (2.03%) also attract Vapiano's customers. These overlaps highlight the competitive landscape in the cafe and restaurant industry.
Traffic workload by hour reveals peak times. This data helps optimize staffing, manage resources, and improve customer service during busy periods.
Vapiano experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload observed between 1:00 PM and 7:00 PM. Traffic is minimal between midnight and 8:00 AM. Staffing levels should be adjusted to meet the demand during peak hours and optimized for off-peak times.
Consumer segments by gender and generation help tailor marketing strategies. Affinity insights guide targeted messaging and product positioning.
Women exhibit a higher affinity (104) for Vapiano compared to men (98), meaning women are overrepresented in the customer base. Gen Z shows the highest affinity (135), followed by Gen Y (111), while Gen X has lower affinity (93). Marketing should target Gen Z and Gen Y.