Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vapiano performance in the Germany and how they change over time
See what factors influence Vapiano performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vapiano' competitors in the Germany
An analysis of Vapiano' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vapiano is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vapiano's market performance in Germany is at the 63rd percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same percentile range include DIVE BAR MUNICH, Hans im Glueck, NORDSEE, Cafe Del Sol, Coffee Fellows - Kaffee, Bagels, Frühstück, and Five Guys.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Vapiano's overall customer satisfaction in Germany is 64%, a 2.9 percentage point increase year-over-year. Rhineland-Palatinate shows the highest CSAT at 84%, while Hesse has the lowest at 64%. This indicates generally positive customer experiences, with regional variations to consider.
Average check reveals customer spending habits and pricing effectiveness, influencing overall revenue and profitability. Monitoring this KPI is vital.
The overall average check for Vapiano in Germany is 21.20 EUR, a 1.4% decrease year-over-year. Hesse has the highest average check at 23.40 EUR. This suggests a need to analyze pricing strategies and customer spending behavior across different states.
Outlet count indicates brand reach and market penetration, directly affecting accessibility and potential customer base. Expansion strategies rely on this data.
Vapiano has 12 outlets in North Rhine-Westphalia, the highest number in Germany. Lower Saxony has 4 outlets, while Saxony has 3. Baden-Württemberg, Bavaria and Hesse each have 2 outlets. Rhineland-Palatinate has 1 outlet. This distribution highlights key regions for Vapiano's presence.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
McDonald's is the most cross-visited brand by Vapiano's customers (9.80%), followed by L'Osteria (5.18%) and Burger King (5.08%). Starbucks and Frittenwerk each have a cross-visitation of 2.03%. This indicates that Vapiano customers also frequent fast-food and casual dining establishments.
Traffic workload analysis helps optimize staffing, resource allocation, and promotional timing to maximize efficiency and customer satisfaction during peak hours.
Vapiano experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (59.29). Traffic is minimal between midnight and 7:00 AM. This data informs staffing and operational adjustments to meet customer demand effectively.
Understanding consumer demographics allows for targeted marketing, personalized experiences, and product development tailored to specific customer groups.
Vapiano's customer base shows a high affinity among women (index 103) and Gen Z (index 135), indicating these segments are overrepresented. Gen Y also shows high affinity (index 110). Gen X is underrepresented (index 93), suggesting a need to tailor marketing efforts to attract this group.