Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
FISHBOWL is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence FISHBOWL performance in the Australia and how they change over time
See what factors influence FISHBOWL performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of FISHBOWL' competitors in the Australia
An analysis of FISHBOWL' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
FISHBOWL, with a market performance of 99, is a leading brand, securing its spot in the top 1%. This highlights strong customer preference and robust competitive standing. Performance peers in a similar range include Hunter & Barrel, Longwang Restaurant, Yallah Eat Pita, Kebab & Shawarma Bar, YO-BAR, Mitran Da Dhaba Glassy Junction, and The Sparrow's Mill.
Customer satisfaction (CSAT) indicates brand perception. Monitoring CSAT trends and regional variances reveals customer loyalty and identifies areas for improvement.
FISHBOWL's overall CSAT is 71%, a decrease of 5 percentage points year-over-year. Queensland shows the highest CSAT at 79%, while New South Wales has the lowest at 63%. This drop indicates potential issues. Victoria is up 4.7 pp. Targeted strategies in NSW may be required.
Average check (revenue per transaction) reflects pricing strategy success, upselling effectiveness, and customer spending habits in Cafe & Restaurants industry.
FISHBOWL's average check is 20.7 AUD, a 16.6% increase year-over-year. New South Wales has the highest average check at 23.5 AUD. This increase indicates higher customer spending or successful upselling strategies. Average check in Queensland is the lowest (17.2 AUD).
Outlet count indicates brand's expansion and market reach. Tracking outlets by location reveals growth strategy and regional market penetration within Australia.
FISHBOWL has 23 outlets in New South Wales, and 9 each in Queensland and Victoria. The distribution of outlets indicates a concentration in New South Wales, reflecting strategic market prioritization. Expansion to be considered in Queensland and Victoria.
Analyzing competitor visitation reveals brand's competitive landscape. Monitoring top competitors aids strategic positioning and helps identify opportunities for differentiation.
FISHBOWL's top competitors based on cross-visitation are McDonald's (10.35%), KFC (4.14%), Guzman y Gomez (3.45%), Hungry Jack's Burgers (3.45%), and Betty's Burgers (3.45%). These brands represent the fast food landscape, and understanding the reason for cross-visitation is crucial.
Traffic workload analysis identifies peak hours, informing staffing and resource allocation. Optimizing operations during high-traffic times enhances customer experience.
FISHBOWL's peak traffic hours are from 11 AM to 8 PM, with the highest workload between 12 PM and 1 PM (58.19-59.38). Minimal traffic is noted during nighttime. The business should optimize staffing and resources during those hours to meet demand.
Understanding consumer segments informs targeted marketing. Affinity insights guide personalized campaigns and product development, enhancing customer engagement and brand affinity.
FISHBOWL's customer base shows an over-representation for Women (109 affinity index) and Gen X (171 affinity index) and Gen Z (149 affinity index). While Gen Y is under-represented (57 affinity index). Marketing should target those over-represented segments.