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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Gelato Messina performance in the Australia and how they change over time
See what factors influence Gelato Messina performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gelato Messina' competitors in the Australia
An analysis of Gelato Messina' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gelato Messina is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Gelato Messina holds a leading market performance in Australia's Cafe & Restaurants industry, ranking in the top 1% during the period from 2025-06-01 to 2025-08-31. This high percentile reflects strong brand preference and competitive positioning. Performance peers include Marae Izakaya, Joe's Famous Deli, Ramen Zundo Chatswood, The Shed Cafe, Degani and The Younger Brother.
Customer satisfaction (CSAT) indicates brand health, influencing loyalty and repeat business. Tracking CSAT helps identify areas for improvement.
Gelato Messina's overall CSAT is 84%, a slight decrease of 0.5 percentage points year-over-year. Australian Capital Territory shows the highest CSAT at 95%, with a significant increase of 41.5 percentage points. New South Wales and Victoria experienced a decrease in CSAT. The lowest CSAT is in Queensland (77%).
Number of outlets indicates market presence and expansion. It reflects the brand's reach and accessibility to customers.
Gelato Messina has 23 outlets in Australia. Most are in New South Wales (13), followed by Victoria (5). Queensland and Australian Capital Territory each have 2 outlets, while South Australia has 1. New South Wales represents 100% for the barFillPercentage.
Identifying competitors helps in strategic positioning. Understanding cross-visitation reveals competitive overlaps and opportunities.
McDonald's is the top competitor based on cross-visitation (9.19%). Other key competitors include Grill'd (3.53%), Guzman y Gomez (3.53%), Hungry Jack's Burgers (3.18%), and KFC (3.18%). These brands represent the top-5 brands that Gelato Messina's customers also visit.
Traffic workload analysis optimizes staffing & inventory. Understanding peak hours ensures efficient resource allocation & customer satisfaction.
Traffic workload peaks between 18:00 (6 PM) and 21:00 (9 PM), with the highest traffic at 20:00 (8 PM) with a workload of 57.07. The lowest traffic occurs between 0:00 (midnight) and 7:00 (7 AM), with minimal activity. This shows the brand's activity during different times of day.
Consumer segment analysis enables targeted marketing. Understanding gender & generational preferences improves ad relevance and campaign effectiveness.
Gelato Messina's customer base shows a high affinity among women (91%), suggesting over-representation compared to the average consumer base. Men shows affinity of 107%, suggesting over-representation. Gen Y shows the highest affinity (127%), while Gen X (43%) and Gen Z (56%) are under-indexed.