Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence First Coffee performance in the India and how they change over time
See what factors influence First Coffee performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
First Coffee is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of First Coffee' competitors in the India
An analysis of First Coffee' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
First Coffee's market performance is in the lower 38% in the Cafe & Restaurants industry in India. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Mahabelly, Panda18 Bubble Tea, Wagh Bakri Tea Lounge, Birch By Romeo Lane Restaurant - Pacific Mall, Barbecue Culture_Bhat, and Saarangi.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
First Coffee's overall customer satisfaction is 84%, a decrease of 9.1 percentage points year-over-year. Delhi shows a CSAT of 89%, while Haryana has a lower CSAT of 67%. This indicates a need to investigate and address the reasons for declining satisfaction, particularly in Haryana.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the cafe and restaurant sector.
The overall average check for First Coffee is 384.2 INR, a 4.6% increase year-over-year. Delhi has a higher average check of 427.8 INR, while Chandigarh's average check is 300 INR. This suggests regional differences in customer spending.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the cafe industry.
First Coffee has 12 outlets in Delhi, 3 in Haryana, 2 in Punjab, and 1 in Chandigarh. This distribution highlights Delhi as the primary market, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning for First Coffee.
The top competitors for First Coffee, based on cross-visitation, are Wow! Momo (10.64%), The Belgian Waffle Co (8.51%), Burger King (8.51%), Pizza Hut (6.38%), and KFC (6.38%). This indicates that customers who visit First Coffee also frequent these fast-food and waffle chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue.
First Coffee experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (46.56%). Traffic is minimal between midnight and 6 AM. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographic groups.
First Coffee's customer base shows a high affinity for both Women (99%) and Men (100%). Gen X are over-represented (118%), Gen Y are slightly under-represented (97%), and Gen Z are significantly over-represented (137%). This suggests a strong appeal to younger consumers.