Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Blue Tokai Coffee Roasters performance in the India and how they change over time
See what factors influence Blue Tokai Coffee Roasters performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Blue Tokai Coffee Roasters' competitors in the India
An analysis of Blue Tokai Coffee Roasters' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Blue Tokai Coffee Roasters is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand’s share of foot traffic reveals its competitive strength and customer preference in the cafe & restaurants industry. Top 1% shows a leading position.
Blue Tokai Coffee Roasters holds a leading market position with a 99th percentile ranking. This signifies high customer preference and competitive strength. Performance peers like Naidu Gari Kunda Biryani and BOX8 are in the same percentile range.
CSAT indicates customer loyalty. Monitoring CSAT helps refine service and offerings to maintain and improve customer retention and attract new patrons.
Blue Tokai Coffee Roasters has an overall CSAT of 81%, a 2.7pp increase year-over-year. Uttar Pradesh and Punjab show high CSAT at 89%. Chandigarh experienced a CSAT decrease. Customer satisfaction improved slightly during the observed period.
Average check reflects spending per customer. Tracking this KPI informs pricing and promotion strategies to optimize revenue and enhance profitability.
Blue Tokai Coffee Roasters' average check is INR 652.2, a 10% increase year-over-year. Punjab has the highest average check at INR 778.9. Average check fluctuated slightly over the period but ended higher than it started.
Identifying key competitors is essential for strategic positioning. Analyzing cross-visitation patterns informs competitive strategy and identifies potential partnership opportunities.
McDonald's (6.40%), Starbucks (5.75%), and Third Wave Coffee (5.49%) are top competitors based on cross-visitation. This indicates shared customer base. Social and Haldiram's also attract Blue Tokai customers.
Understanding consumer segments enables targeted marketing. Analyzing gender and generational mix helps tailor strategies, maximizing engagement and brand relevance for each segment.
Women (135 affinity index) are overrepresented among Blue Tokai's customers, while men are underrepresented (88). Gen X (108) and Gen Z (105) show high affinity, whereas Gen Y (98) is slightly under-indexed.