Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fireaway performance in the United Kingdom and how they change over time
See what factors influence Fireaway performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fireaway' competitors in the United Kingdom
An analysis of Fireaway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fireaway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the Cafe & Restaurants industry.
Fireaway holds a leading position with a percentile of 99 in the United Kingdom's Cafe & Restaurants industry, indicating it captures a significant share of customer traffic. Peers in similar range: PaStation, Camden Food Co, Tattu, Bem Brasil, LEON, and The India.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. Monitoring it ensures service aligns with expectations, fueling growth.
Fireaway's overall customer satisfaction (CSAT) is 79%, a decrease of 6.7 percentage points year-over-year. Scotland shows the highest CSAT at 87% with a 14.1pp increase, while England, Wales and Northern Ireland show a decrease in CSAT.
Average check is a key revenue driver, reflecting spending per customer. Tracking it aids in pricing strategies and identifying upselling opportunities.
Fireaway's overall average check is £18.1, a 2.4% increase year-over-year. Wales has the highest average check at £20.00, while Northern Ireland's average check is the lowest at £12.30.
Outlet count indicates brand reach and market presence. Growth reflects expansion success, while distribution impacts accessibility and brand visibility.
Fireaway has 132 outlets in England, 10 in Scotland, 4 in Northern Ireland, and 3 in Wales. England accounts for the vast majority of Fireaway's outlets in the United Kingdom.
Analyzing competitors informs strategic decisions, revealing market dynamics and opportunities to differentiate and gain a competitive edge.
Fireaway's top competitors by cross-visitation are McDonald's (9.44%), KFC (4.24%), JD Wetherspoon (3.28%), Domino's Pizza (2.31%), and Nando's (2.31%), indicating shared customer interests.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation to meet demand and enhance customer experience.
Fireaway experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload between 6:00 PM and 8:00 PM. Traffic is minimal between 6:00 AM and 10:00 AM.
Consumer segments highlight key demographics, enabling targeted marketing. Understanding consumer affinity refines messaging for greater engagement and ROI.
Fireaway's consumer base shows over-representation by men (117 index) and Gen Y (121 index), indicating high affinity. Women (77 index), Gen X (88 index) and Gen Z (83 index) are under-represented.