Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fireaway performance in the United Kingdom and how they change over time
See what factors influence Fireaway performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Fireaway is ahead of most brands
Sample of brands in the same percentile
An analysis of Fireaway' competitors in the United Kingdom
An analysis of Fireaway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fireaway's market performance is at the 59th percentile, indicating an average/above average market standing. This means Fireaway captures more customer traffic than 59% of its peers. Performance peers in the same percentile range include Mestizo Mexican Restaurant, Ben’s Traditional Fish & Chips, EL&N London, BIM'S, Upper Crust, and The Sushi Co.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning. It reveals shared customer base.
Fireaway's top competitors based on customer cross-visitation are McDonald's (6.95%), KFC (3.28%), JD Wetherspoon (3.09%), Pepe's (2.51%), and Nando's (2.32%). This indicates that customers who visit Fireaway also frequently visit these fast-food and restaurant chains.
Traffic workload by hours reveals peak operational times, enabling efficient staffing and resource allocation. It optimizes customer service and reduces wait times.
Fireaway experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (54.63%). Traffic is minimal between 0:00 and 10:00. This information can be used to optimize staffing levels during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI. It tailors strategies to specific demographic groups.
Fireaway's customer base shows a high affinity for women (70% representation, -29.74 delta) and men (124% representation, 24.23 delta). Among generations, Gen Y shows the highest affinity (119% representation, 19.45 delta), while Gen X (92% representation, -8.43 delta) and Gen Z (82% representation, -18.44 delta) are under-indexed.