Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fireaway performance in the United Kingdom and how they change over time
See what factors influence Fireaway performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fireaway' competitors in the United Kingdom
An analysis of Fireaway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Fireaway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fireaway's market performance is at the 61st percentile in the United Kingdom's Cafe & Restaurants industry, indicating an average/above average market standing. This means Fireaway is ahead of many competitors in attracting customers. Performance peers in a similar range include Casa do Frango, Tattu, Camden Food Co, Gusto Italian, YO! Sushi, and LEON.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Fireaway's overall customer satisfaction (CSAT) is 79%, a decrease of 9.7 percentage points year-over-year. CSAT varies by region: Scotland shows high satisfaction (92%), while Wales (58%) and Northern Ireland (41%) show lower scores. England's CSAT is 79%. The trend from June to August 2025 shows fluctuating CSAT, peaking in August.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
Fireaway's overall average check is £18.5, an increase of 8.6% year-over-year. England's average check is £18.5, while Scotland's is £16.6. The average check fluctuated between June and August 2025, peaking in June. This indicates varying spending habits across the observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Fireaway has 136 outlets in England, 12 in Scotland, and 4 each in Northern Ireland and Wales. England accounts for the majority of Fireaway's presence, indicating a strong concentration in that region. The distribution highlights regional differences in market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Fireaway's top competitors based on customer cross-visitation are McDonald's (8.11%), JD Wetherspoon (2.63%), Nando's (2.39%), Domino's Pizza (2.15%), and KFC (2.15%). McDonald's has a significantly higher cross-visitation rate, suggesting a strong overlap in customer base. This data helps Fireaway understand its competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Fireaway experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 6:00 PM. Traffic is minimal between midnight and 10:00 AM. This data informs staffing and resource allocation strategies to meet customer demand effectively throughout the day.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Fireaway's consumer base shows a higher affinity among women (78%) and men (118%). Gen Y (122%) and Gen X (100%) show higher affinity, while Gen Z (71%) is under-indexed. This suggests targeted marketing should consider the preferences and behaviors of Gen Y and Gen X.