Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Upper Crust performance in the United Kingdom and how they change over time
See what factors influence Upper Crust performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Upper Crust' competitors in the United Kingdom
An analysis of Upper Crust' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Upper Crust is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals Upper Crust's competitive strength, customer preference, and brand share in the cafe & restaurant industry in the UK.
Upper Crust is a leading brand in the UK's cafe & restaurant sector, ranking in the top 1% which demonstrates a strong market position. Performance peers like BIM'S, Como Garden, Society Bar & Kitchen, Chiquito, Barburrito and EL&N London are ranked in same percentile range.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting how well Upper Crust meets customer expectations in the UK.
Upper Crust's overall customer satisfaction is high at 94%, with a 1.3 percentage point increase year-over-year. Satisfaction is particularly high in Wales (99%), with significant growth. A slight decrease in CSAT was observed between May and June 2025, but it stabilized in July.
Average check indicates customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and offerings for Upper Crust in the UK.
The overall average check for Upper Crust is £7.9, reflecting a 1.1% year-over-year decrease. The average check in England is £8, while in Wales, it is £5.5. The average check decreased from May to July 2025, suggesting potential pricing or menu adjustments might be needed.
Outlet distribution reflects market presence. Understanding the number of stores in different regions informs expansion strategies for Upper Crust in the UK.
Upper Crust has 29 outlets in England and 2 in Wales. The higher number of outlets in England indicates a stronger market presence there compared to Wales, where there is a notably lower number of stores.
Identifying top competitors based on cross-visitation reveals Upper Crust's direct and indirect rivals in the UK cafe & restaurant market.
The top competitors for Upper Crust, based on customer cross-visitation, are Starbucks (6.75%), Burger King (3.97%), Panopolis (2.78%), Dishoom (2.38%), and Caffè Nero (1.98%). Starbucks is the most frequently visited competitor by Upper Crust customers.
Understanding traffic workload by hour helps optimize staffing, manage resources, and enhance the customer experience at Upper Crust locations in the UK.
Traffic workload peaks between 7 AM and 6 PM, with the highest traffic around midday (11 AM to 2 PM). There is minimal traffic between midnight and 4 AM. This data suggests the need for increased staffing and resource allocation during peak hours.
Consumer segment analysis by gender and generation helps Upper Crust tailor marketing, align offers, and optimize brand messaging to resonate with target groups.
Women show a slightly higher affinity (102%) than men (98%) for Upper Crust. Gen Z exhibits the highest affinity (182%), followed by Gen Y (122%). Gen X is underrepresented (52%). This data indicates Gen Z and Gen Y as key demographics.