Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Fiesta Mexicana performance in the United States and how they change over time
See what factors influence Fiesta Mexicana performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fiesta Mexicana' competitors in the United States
An analysis of Fiesta Mexicana' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fiesta Mexicana is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants sector.
Fiesta Mexicana's market performance is in the top 2%, positioning it as a leading brand. This high percentile indicates strong market presence compared to peers like Skillet, Blue & Gray Bar & Grill, Pea Soup Andersen's, Temple Coffee Roasters, Gai Noi and The Hudson.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting customer retention and positive word-of-mouth referrals.
Fiesta Mexicana's overall CSAT is 76%, a 0.9pp increase year-over-year. Alabama shows the highest CSAT at 81%, while Tennessee exhibits a decrease. CSAT fluctuated during the period, peaking in May, then declining in July.
Average check measures customer spending per visit, vital for revenue optimization. Higher average check indicates increased customer value.
Fiesta Mexicana's overall average check is $19.4, up 9.4% year-over-year. Georgia has the highest average check at $21.2 USD. The average check varied, peaking in June before decreasing in July.
Number of outlets indicates brand reach and market coverage. A larger outlet network provides more access points for customers.
Fiesta Mexicana has 7 outlets in Alabama, 3 in Tennessee, and 2 in Georgia. Alabama has the highest number of outlets.
Identifying top competitors helps refine competitive strategies. Knowing where customers also visit informs targeted marketing and service improvements.
Fiesta Mexicana's top competitors based on cross-visitation are McDonald's (13.68%), Burger King (10.53%), Sonic Drive-In (10.53%), Chick-fil-A (9.47%), and Zaxbys Chicken Fingers & Buffalo Wings (9.47%). These brands represent alternative choices for Fiesta Mexicana's customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Fiesta Mexicana experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (69.12). Traffic is minimal during early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and personalized experiences, maximizing marketing ROI.
Women shows an affinity index of 82, indicating they are under-indexed compared to the average customer. Men show an affinity index of 116, indicating they are over-indexed compared to the average customer. Gen X has an affinity index of 160, while Gen Y has an affinity index of 35, and Gen Z has an affinity index of 110.