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Managing Partner, Global Business Development
See what factors influence FENG CHA performance in the United States and how they change over time
See what factors influence FENG CHA performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of FENG CHA' competitors in the United States
An analysis of FENG CHA' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
FENG CHA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
FENG CHA's MARKET PERFORMANCE is in the top 1% (99th percentile), positioning it as a leading brand. This high percentile indicates a strong market presence and customer preference compared to competitors like JPOT, Giovanni's Pizza, Tudor's Biscuit World, Boston Lobster Feast, Roberto's Taco Shop, and Old Mill, which are also in the same percentile range.
CSAT measures customer happiness. Tracking this KPI helps improve service, retain customers, and boost brand reputation for sustained growth.
FENG CHA's overall customer satisfaction (CSAT) is 82%, a decrease of 2.8 percentage points year-over-year. North Carolina shows the highest CSAT at 94%, with a growth of 4.7pp. Georgia, Missouri, South Carolina and Oklahoma also display high satisfaction levels with significant growth. However, the overall CSAT decreased, suggesting potential areas for service improvement.
Average check reflects customer spending per visit. Monitoring this KPI informs pricing strategies and revenue optimization efforts for better profitability.
The overall average check for FENG CHA is $5.6, a decrease of 34% year-over-year. In Texas, the average check is $5.8 USD, with no growth. The consistent average check value across the observed months indicates stable spending habits despite the overall decline, requiring further investigation into contributing factors.
Identifying competitors informs strategic positioning. This KPI helps refine offerings and capture market share, driving competitive advantage and sustainable growth.
The top competitors for FENG CHA, based on customer cross-visitation, are McDonald's (7.45%), Starbucks (4.51%), Chick-fil-A (4.12%), Whataburger (4.12%), and Texas Roadhouse (3.73%). These are the brands that FENG CHA's customers also frequently visit.
Consumer insights enable targeted campaigns. Analyzing demographics helps tailor offerings and messaging for effective engagement and improved marketing ROI.
FENG CHA's customer base shows a high affinity among women (index 119) and lower among men (index 83). Gen Y (index 136) and Gen Z (index 125) are overrepresented, indicating high engagement, while Gen X (index 53) is underrepresented. These indexes reveals segments that are over/under-indexed.