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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fat Tuesday performance in the United States and how they change over time
See what factors influence Fat Tuesday performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Fat Tuesday is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Fat Tuesday' competitors in the United States
An analysis of Fat Tuesday' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Fat Tuesday's market performance is in the lower 35% percentile, indicating a below average market standing. This suggests that Fat Tuesday captures less foot traffic compared to its competitors. Performance peers in the same percentile include Durango Taco Shop, The Mexican STL, The Whale's Tail Beach Bar & Grill, Doner point, Central BBQ, and Italiano's.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
Fat Tuesday's top competitors based on customer cross-visitation are McDonald's (10.24%), Chick-fil-A (7.83%), Starbucks (6.63%), Popeyes Louisiana Kitchen (5.42%), and Chipotle Mexican Grill (5.42%). This indicates that customers who visit Fat Tuesday also frequently visit these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Fat Tuesday experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 6:00 PM (52.01%). Traffic is significantly lower during the early morning hours (12:00 AM - 9:00 AM). This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Fat Tuesday's customer base shows a higher affinity among women (109 index) compared to men (91 index). Among generations, Gen X shows the highest affinity (117 index), while Gen Y (99 index) and Gen Z (98 index) are slightly under-indexed. This suggests targeted marketing towards women and Gen X could be particularly effective.