Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fat Tuesday performance in the United States and how they change over time
See what factors influence Fat Tuesday performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Fat Tuesday' competitors in the United States
An analysis of Fat Tuesday' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Fat Tuesday is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Fat Tuesday holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference. Performance peers include Prost DC, Holbox, Sunny Daze Smokehouse, Buzz Inn Steakhouse, Papi's Cuban & Caribbean Grill and Grace.
Customer satisfaction is crucial for loyalty, indicating service quality and likelihood of repeat business and positive referrals.
Fat Tuesday's overall customer satisfaction is 68%, a decrease of 4.1 percentage points year-over-year. North Carolina shows the highest CSAT at 100%, while Pennsylvania shows the lowest with 62%. Focus should be directed towards underperforming states such as Arizona, Nevada and Pennsylvania.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation.
Fat Tuesday's average check is $22.60, a 13.1% decrease year-over-year. Nevada has the highest average check ($27.00), while Texas has the lowest ($16.80). Action is required to boost transaction values, notably in Texas.
Competitor analysis reveals direct rivals and customer preferences, informing competitive strategies and market positioning efforts.
Fat Tuesday's top competitors based on cross-visitation are McDonald's (12.77%), Chick-fil-A (10.11%), Burger King (6.38%), Waffle House (5.32%) and Applebee's Grill + Bar (5.32%). This suggests a customer overlap with major fast-food and casual dining chains.
Understanding consumer segments enables targeted marketing, tailoring messaging and offers to specific demographics to enhance engagement.
Women over-index slightly (101%) and men under-index slightly (99%) relative to the average consumer. Gen Y (112%) and Gen Z (117%) show a higher affinity, while Gen X (87%) are underrepresented. These insights should drive marketing efforts.