Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fat Shack performance in the United States and how they change over time
See what factors influence Fat Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fat Shack' competitors in the United States
An analysis of Fat Shack' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fat Shack is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Fat Shack's Market Performance is at the 99th percentile, marking it as a leading brand. This reflects substantial customer traffic and market dominance compared to competitors like Federales Logan, PINCHO Burgers and Kebabs, Lotus Seafood, Mama's TOO!, Mi Tierra Bar & Kitchen, and Doña Leti's, all at the same percentile.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repurchase rates.
Fat Shack's overall CSAT is 72%, up 0.3pp year-over-year. CSAT varies by state: Missouri leads at 85% (up 26.9pp), while Nevada shows 76% (down 19.1pp). Recent months indicate fluctuating satisfaction, peaking at 84.46% in May 2025.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and perceived value.
Fat Shack's average check is $20.9 USD, down 0.9% year-over-year. Kansas has the highest average check ($43.6 USD), while Nevada has the lowest ($16.3 USD). Average check has decreased from $22.61 USD in May 2025 to $18.93 USD in July 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration.
Fat Shack has the most outlets in Colorado (10), followed by Texas (5). Kansas has 3, Washington has 2, while Pennsylvania, Illinois, Florida, Tennessee, Georgia and Missouri each have 1. This shows geographic concentration in Colorado and Texas.
Competitor analysis identifies key rivals and overlapping customer bases, informing competitive strategies.
Fat Shack's top competitors based on cross-visitation are McDonald's (14.36%), Taco Bell (9.23%), In-N-Out Burger and Sonic Drive-In (both 6.15%), and Wendy's (5.64%). This indicates that Fat Shack customers also frequent these popular fast-food chains.
Traffic workload identifies peak hours, enabling optimized staffing and resource allocation.
Fat Shack's peak traffic workload occurs between 21:00 and 23:00, reaching 60.70% at 23:00. Traffic is minimal between 03:00 and 10:00. Understanding traffic patterns is crucial for resource management.
Understanding consumer segments by gender and generation helps tailor marketing for maximum impact.
Fat Shack's customer base shows affinity indexes of 73 for Women and 125 for Men. Gen X shows an affinity index of 91, Gen Y shows 126 and Gen Z shows 51. These indexes indicate which demographic groups are most strongly represented among Fat Shack's customers.