Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Farmer Boys performance in the United States and how they change over time
See what factors influence Farmer Boys performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Farmer Boys' competitors in the United States
An analysis of Farmer Boys' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Farmer Boys is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Farmer Boys holds a leading market performance position at the 99th percentile. This signifies a substantial lead in market share compared to competitors like Anthony's Coal Fired Pizza & Wings, Zeke's, Agave & Rye, Arirang Hibachi Steakhouse, Sickies Garage Burgers & Brews, and Pappasito's Cantina, all in the same top percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and positive word-of-mouth referrals.
Farmer Boys demonstrates strong customer satisfaction, with an overall CSAT of 76%, up 3.8 percentage points year-over-year. Arizona shows the highest CSAT at 79%, up 10.3 percentage points, while Nevada's CSAT is 72%, down 0.6 percentage points. These figures suggest a generally positive customer experience, with regional variations.
Average check reveals customer spending habits, reflecting menu pricing strategies and the perceived value of the brand.
The overall average check for Farmer Boys is $20.30 USD, down 1.9% year-over-year. California's average check is $20.50 USD, while Arizona's is $20.40 USD, and Nevada's is $18.60 USD. The decrease in average check may indicate changes in customer ordering patterns or menu mix.
Identifying key competitors reveals direct rivals for customer attention, informing competitive positioning and marketing strategies.
Farmer Boys' primary competitors include McDonald's (18.41% cross-visitation), In-N-Out Burger (16.20%), Jack in the Box (11.47%), Starbucks (9.14%), and Denny's (7.84%). This indicates that a significant portion of Farmer Boys' customers also frequent these establishments.
Analyzing consumer segments by gender and generation allows targeted marketing efforts and refined positioning strategies.
Farmer Boys' customer base shows high affinity among Men, with an index of 124, indicating they are overrepresented. Conversely, Women are underrepresented, with an index of 74. Among generations, Gen X shows high affinity with an index of 124, while Gen Y and Gen Z are underrepresented with indexes of 86 and 68, respectively.