Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Ezell's Famous Chicken performance in the United States and how they change over time
See what factors influence Ezell's Famous Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ezell's Famous Chicken' competitors in the United States
An analysis of Ezell's Famous Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ezell's Famous Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ezell's Famous Chicken is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This means Ezell's captures more customer traffic, demonstrating high market share relative to competitors like Riviera Maya Mexican Restaurant NOW OPEN NOW OPEN NOW OPEN, Cowboy Mexican Bar & Grill, Crab Du Jour, The Boathouse, Miel de Agave Chandler, and Mr. Pickle's Sandwich Shop, who are in the same top percentile.
CSAT reflects customer happiness, influencing loyalty and repeat business. Tracking changes helps proactively address issues and maintain a positive brand image.
Ezell's Famous Chicken has an overall customer satisfaction (CSAT) of 74%, a decrease of 1.3 percentage points year-over-year. CSAT varies by location; Oregon shows 77% and Washington 73%. Monitoring these trends helps identify areas needing improvement to boost customer loyalty.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and customer affluence, directly impacting revenue.
Ezell's Famous Chicken's overall average check is $24.2, a 10.7% increase year-over-year. In Washington, the average check is $24.00. The average check values from May to July 2025 varied from $21.00 to $26.11. This increase in average spend signals higher revenue per customer.
Outlet count reflects brand reach and growth. Monitoring distribution across locations reveals expansion strategy effectiveness and market penetration.
Ezell's Famous Chicken has 16 outlets in Washington and 1 in Oregon. The concentration of outlets in Washington indicates a stronger market presence in that state, whereas Oregon has a limited presence.
Identifying top competitors reveals direct market rivals, aiding in strategic benchmarking and competitive positioning to capture market share.
The top competitors for Ezell's Famous Chicken, based on cross-visitation, are McDonald's (10.82%), Starbucks (8.25%), Red Robin Gourmet Burgers and Brews (5.67%), Burger King (5.15%), and Wendy's (5.15%). These brands attract Ezell's customers, indicating potential overlap in target demographics and dining preferences.
Understanding traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
Ezell's Famous Chicken experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring at 6 PM (75.89%) and 5 PM (74.42%). Traffic workload is minimal between midnight and 9 AM. Operational adjustments should be aligned with these fluctuations to maximize efficiency.
Analyzing consumer segments by gender and generation enables tailored marketing, resonating more effectively with specific groups.
Ezell's Famous Chicken's customer base shows a higher affinity among women (80%) and Gen Y (106%). This indicates a stronger representation compared to the average consumer. Men show 118% affinity. Conversely, Gen Z is under-indexed (48%), suggesting a need for targeted strategies.