Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·May – Jul 25
Excelso is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Excelso performance in the Indonesia and how they change over time
See what factors influence Excelso performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Excelso' competitors in the Indonesia
An analysis of Excelso' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Excelso, with a market performance of 99, is a leading brand. This high percentile indicates a dominant market position relative to its peers: Dadar Beredar - Karawang, Lusa By/Suka - Cafe & Restaurant, Sop Mak Garang - Perdana, Cobek Panas Menantu, Pawon Semar Purbalingga, Moufu by Roka.
Customer satisfaction reflects brand perception and loyalty. Monitoring this KPI is crucial for identifying areas for improvement and retaining customers.
Excelso's overall customer satisfaction is 79%, a decrease of 6.3 percentage points year-over-year. Sulawesi shows the highest satisfaction (100%), while Sumatra shows the lowest (50%). This suggests regional differences in customer experience.
Average check reveals customer spending habits. Analyzing this KPI can help optimize pricing strategies and increase revenue per transaction.
Excelso's overall average check is 100.5K IDR, a 4.2% increase year-over-year. Sulawesi has the highest average check (148.8K IDR), while Java has the lowest (94.6K IDR). This data indicates variations in customer spending across regions.
Number of outlets reflects brand reach and market penetration. This KPI provides insights into the brand's expansion strategy and geographical presence.
Excelso has 82 outlets in Java, 11 in Kalimantan, 10 in Sulawesi, 8 in Sumatra, 5 in Lesser Sunda Islands, 3 in Maluku and 1 in Western New Guinea. Java accounts for the majority of Excelso's outlets.
Competitor analysis reveals the competitive landscape and identifies key players. Understanding competitors' strengths and weaknesses is vital for strategic decision-making.
Excelso's top competitors based on cross-visitation are: Starbucks (8.80%), KFC (5.87%), Kopi Kenangan (5.19%), McDonald's (4.51%), and Solaria (4.29%). This indicates the brands Excelso's customers also visit.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak hours can improve customer service and operational efficiency.
Excelso experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM (60.27%). Traffic is significantly lower during the early morning hours.
Consumer segment analysis by gender and generation helps brands refine targeting. Tailoring campaigns to specific groups enhances engagement and optimizes marketing spend.
Excelso's customer base shows higher affinity for men (124) and Gen X (185), indicating these groups are overrepresented. Women(70) and Gen Z (53) are underrepresented compared to the average consumer.